services, long road upgrading
In recent years, and by the policy of home appliances in rural market demand – driven blowout, double the size of the market, a number of capital and the interests of rent-seeking to market speculators. \"
Recently, the solar water heater Haining exposure for CCTV companies there are a lot \"near the famous,\" \"shoddy\" and other acts, will the number of solar water heater company said in an interview, \"Haining event just opened a domestic solar water heater manufacturing chaos Council tip of the iceberg in recent years, and by the policy of home appliances in rural market demand – driven blowout, double the size of the domestic solar water heater market, a number of capital and the interests of rent-seeking to market speculators. \"
Chaos in the market: industrial transformation and the resistance encountered
\"Well into the door, Qian Haozhuan, risk, return quickly\" become frequent chaos solar water heater incentives. In addition, market supervision in place, the complete chain of product standards also provide a survival benefit speculators. In recent years, the sun, rain, seasons Mu-song, Emperor Ming, Sang Le, Haier and a number of industry leader, driven by strong competition in the industry is moving in the pattern of scale, branding the whole industry chain of direction, but still a large number of solar water heater manual workshop, speculative interest groups are located in Zhejiang, Beijing, Henan, Jiangsu, Anhui, Yunnan, Shandong and other regions, the rural market on the \"spoiler.\"
Jiaxing Solar Energy Association, the Secretary-General Xu Zhu Ling told reporters, \"the chaos in solar water heater Haining there is not a day or two the end of 2009 there are a lot of leather workshop, weaving workshop saw this piece of market opportunities, have to intervene. Low cost, low-price competition in the market, while access to a certain development, but this model is facing a greater business risk. \"
Although there are many problems Haining solar energy, but the reporter in December last year released the latest issue of \"solar water heater successful home appliances business announcement,\" see, there were only 19 companies Haining successful region, far higher than other cities.
Beijing New Energy and Renewable Energy Association, vice chairman of the Lessons is that \"the past two years by the good momentum of the solar market and large prospects, the development of many enterprises are more impulsive, aggressive fact, technological innovation in solar energy products, sales service, product quality, there is still much work to do. \"
Services, short legs: long road upgrading
It is reported that there Haining CCTV exposure \"Hong Kong Haier\", \"Hong Kong Sun Rain\" and also appeared in large numbers near the famous acts in other provinces and cities, not isolated cases. Four Seasons Mu-song, the sun Po, Wong Ming, Tongji sun, Haier, Sang Le, and other famous companies directly suffered a \"fake\" shock. According to Jiangsu Solar solar Dajia Ban Bao responsible person said, \"some hands on workshop is often what is sold on the market what is produced, fake treasure not only affects the reputation of the sun, but also disturb the market competition order.\" To this end, the business in the company established within the Dajia Ban, run around all day in the first-line maintenance market brand and market interests.
Counterfeit products, near the famous acts such as it is behind the endless worrying solar product quality. It is understood that the current domestic solar water heaters rely on the main service dealer located in the township is responsible for, and not as traditional appliances as professional services firms, and even sell products for many companies do not provide services to the dealer responsible for the full commission.
\"Sales and Service Combo can quickly promote solar energy to rural areas, but the pattern is easy to replace the distributor for enterprise service issues arising once a company withdraw from the market, or replacement of a dealer market, then the previous sales products and services can not be guaranteed. \"A solar energy company pointed out that at this stage many enterprises do not have enough money and effort to establish after-sales service system, focus is still\" expand sales to grab market \".