How successful operation of brands
Choose to invest in solar energy industry, business management more and more, then how can store solar energy business is booming, the local rule the roost in the position to dominate, both quality and price of products that can sell more, by my analysis of the national part of the brand of solar energy Excellent dealer\\ s business experience and management\\ s views on the store solar energy to make the following rules winning store.
With the saving society, the building of a harmonious society and the state of conservation-oriented policies to encourage the introduction of products, increasing consumer awareness of conservation, sustainable development of society makes for its new energy are not energy consumption, there is no security risk long life and a vast market and huge development potential to become a social and business focus. Choose to invest in solar energy industry, business management more and more, then how can store solar energy business is booming, the local rule the roost in the position to dominate, both quality and price of products that can sell more, by my analysis of the national part of the brand of solar energy Excellent dealer\\ s business experience and management\\ s views on the store solar energy to make the following rules winning store.
First, choose the brand of solar
Select the business solar energy solar energy products brand is the primary task of management and conditions, worked hard for several years in the business world, you are still struggling to find: more tacit cooperation of manufacturers, better cost of solar products. The choice of brand dealers should be mainly from enterprise strength, business ideas, marketing ideas, business prospects, product quality, price, operating profit, selling, market protection, service and other aspects into account, and then to the factory after the site visit decision, the key is the ability of solar energy for their long-term business brand, it is best to have a higher visibility in the industry and a good quality brand products to run.
Second, site selection
After a good brand of choice, followed by business site at work, operating a solar-powered brand, the brand should operate their business as long to do, it is best to focus on brand franchise to do the external image of this brand, we must first choose a good business site, choose grasp the \"passenger\" is the \"money flow\" principle in the busy, bustling lively flow of surrounding new residential lots or stores solar energy and building materials markets and other locations around the shop, the chances of success are often much higher than the average lot , because the crowd is a steady stream of potential source, once the store to find the ideal, we must act decisively, fast shot, won the fancy of the shop as soon as possible, or else lose the opportunity to store and regret, is likely to delay the moment because of your pre-empted by others, resulting in missed opportunities. How to win the store? Negotiations is of utmost importance. Rent on a good price for the shop, the rent is often the largest piece of a type of cost, as long as a suitable location can be reasonable in the case of prices won this shop.
Third, the storefront image marketing
The store\\ s image is the product and brand image, brand does not store the image of the solar energy, can at best be considered a brand, store brand itself can not be called a giant billboard, passersby and customers all the time to pass brand image. Friendly service, unique decor, and environmental clean image, store clean health, excellent products, enough to spread word of mouth to attract passenger traffic. Control of the overall image of the store. Store though the image of unity, but unity is not easy to complete the image (except the first store doors), so, according to the actual store environment and store size, etc. to effectively design and decoration is of particular importance. Meanwhile, the store\\ s brand personality, content, product display characteristics of effective and uniform control is necessary. To this end, the Ministry of brand, design and supervision of the Department of the Ministry under the brand characteristics, personality, ease of decoration and display of art product for the appropriate uniform, so that the image is also a good end to increase sales per dealer a good way, because only boost the image of the store, the brand naturally to a new level. stores the image is the product of the consumer\\ s first impression and first impressions of this brand, even if the image of the brand manufacturer brand is the business image.
Fourth, advertising marketing
Solar agents in order to make bigger, we must first clearly recognize that a brand is for profit agency, is the common development of the market big cake bigger, I absolutely can not have a proxy to the brand manufacturer, so the information kit are the manufacturers to pay to do with the advertising by manufacturers to promote ideas to support the local business based on the product and the agent must rely on their own day than by way of thinking, because the manufacturer\\ s ability to Omo\\ s not fine to each agent, so in their own area within the local market in order to quick-start greater efforts on the promotion, advertising on the media that we can not afford the money, saying that television is not able to advance out of the effect, as long as the TV advertising stops, customers no longer buy the. in the advertising community to do.
The promotion of solar energy products for residential do in villages and towns up. Therefore, spend huge sums of money for television, radio, newspapers, signs and other advertising unrealistic, but spend less money for sun umbrellas, banners, posters and other forms of advertising are still many dealers operate can be done. Therefore, there are plans to carry out low-cost high-quality communications to promote the regional market, and based on these strong sales, sales will continue to achieve new breakthroughs.
We can only do their own strength and some practical information, such as disseminating information, gift shop phone has published newspapers, comics, magazines, etc., can also do some local event marketing, such as environmental protection have donated to local nursing home and practical solar water heater or a solar energy store are donated to local schools and other public welfare activities, poor schoolbag, with local media hype, etc. to engage in some activities, such as: trade, aid stations set up solar energy, donor maintenance obligations solar energy and other activities, they played the service beaker, in short, is to spend the least money to do the biggest thing. do not only promote the brand, and gave local people left a good impression, can not completely rely on the strength of the manufacturers, to maximize the local their forces to achieve win-win.