Beyond the first re-export of
Of course we can not completely lost confidence in the international market, this road is broad and there is potential, that\\ s for sure. But still need to explore this route, some of the aspirations of our industry, business, high aspirations for this journey, just to pay school fees and costs. We first have to own the first strong, but also beyond them, let them be convinced, rest assured and approved, the only way to build their site on our right to speak.
Each industry will have a market distribution and market segmentation, and the solar industry market, able to reach consensus on the current situation is that China\\ s solar thermal industry has three major markets: the rural market, urban and international markets.
After the solar home appliances, the market space and the rural market potential is very huge market, stimulated by the policy in the countryside, the rural market coverage necessary to maintain sustained growth. From the perspective of China\\ s current production capacity in the next 35 years, to complete market coverage in rural areas, so that the vast majority of peasants use , not a distant dream.
The urban market, although the solar industry is in rapid development of urban markets for nearly 20 years, but even in Beijing, Shanghai is still not fully achieve universal access, especially with the development of the city, more and more high-rise buildings, how to make Solar water heaters take more urban markets is critical. Shanghai on May 13 last year introduced a policy of mandatory installation of Shanghai Municipal Government the following six requirements must be one hundred percent of new residential projects to install solar energy; Similarly, after the New Year this year, Beijing introduced a policy to encourage the construction and installation of solar energy requirements. Accordingly, point of view, as urban development, solar energy in the city, especially a second-tier cities, the market capacity will not be reduced but will increase.
I talk about the international market focus, frankly, was a long time, I hold on foreign markets in a very optimistic attitude. I can be very responsible, said China\\ s solar water heater is the first in the world, because China has imported any products, various home appliances, brand-name cars, clothing, toys, etc., but there was no solar water heaters. Although China\\ s solar thermal decades later than in Western countries, a unique vacuum-tube technology was able to export many countries and regions. This is my first reason for optimism, but as I study foreign markets, and try and get involved in the EU market, the U.S. market, I feel more and more things were not so simple. Although energy conservation has become a global consensus, the world can be as huge solar development market. But domestic product to foreign countries still need to come to honor, whether products, technology, brands need considerable upgrade, as well as long-term promotion.
The biggest problem is that we are proud of the non-pressure , in foreign markets is not generally acceptable, our products can only be exported to Africa, Asia and some of the more backward countries, in developed The European Union and even the Americas, our products do not even accepted. They believe that glass is fragile, filled with hot water, or even 90-100 degree heat hot water, if fragile glass was broken, water damage on the people how to do? Such concerns, though so far we have no more than a decade of domestic like to be completely solar water heater burns hot residual reports and events, but you can not stop people with such concerns. I heard there was a foreign lady at McDonald\\ s meal, burn a little more than taking on the claim $ 0.6 million, so I can understand their concerns.
In addition, I have seen in our supermarkets in Germany Haier products, and Siemens of Germany and South Korea\\ s Samsung. I was proud to be proud of, but I really can not be happy, why? Because our country\\ s top brands and products, the only thing we can be called out of foreign markets, Haier automatic washing machine, inside the supermarket in Germany selling price is 199 euros, the lowest price of similar products. What does this show? Illustrates the developed countries, in their eyes is a cheap Chinese products, is inexpensive to win consumers. Even our domestic home appliance giant Haier, breaking into the international market for so many years, yet full of thorns, our industry is also the clear understanding of your own ability. If not abroad, our products will be able to go out, promising, this understanding is not clear nor rational, after all, people have their own products, and application of technology is still above us.
Of course we can not completely lost confidence in the international market, this road is broad and there is potential, that\\ s for sure. But still need to explore this route, some of the aspirations of our industry, business, high aspirations for this journey, just to pay school fees and costs. We first have to own the first strong, but also beyond them, let them be convinced, rest assured and approved, the only way to build their site on our right to speak.