Haier sales volume over 500 million yuan
\"In 2010, Haier\\ s solar energy to 138% sales growth over the year, this growth rate is far higher than the industry average. Haier solar industry to become one of the fastest growing brand.\" December 28, 2010, Haier solar market to support such a general Haier Gang, Minister of solar energy in the past year\\ s performance. According to reports, in 2010, Haier\\ s overall sales volume of over $ 500 million in just 96 days to get more than 2009 full-year orders.
In fact, in 2010, solar water heater industry are experiencing great difficulty. Industry growth slows down, production costs, product and marketing a range of issues such as homogeneity, a test of the industry\\ s sustained development capability. \"Faced with problems encountered in development of the industry, Haier Group, relying on solar power, to promote transformation and upgrading.\" Gang said, the transition has been a priority, \"Chinese society is from the traditional economy into the Internet age, consumers demand the cost from the popular demand to \\ customization needs,\\ \"only to follow the market demand for solar Haier, extensive traditional marketing model into precision marketing, from \\ sell products\\ into \\ selling services\\ . \"
Haier solar make great efforts to change the business network model, the model transformation from a traditional economy to the \"human single one\" win-win model, and to break the existing constraints of solar water heater sales channels. According to Liu Gang, in addition to the use of Haier store channel, the company has major expansion of Haier solar store, Gome and Suning channels.
In addition to continuing with the \"home appliances\" to expand the rural market, Haier solar market in the project to complete the desired objectives, planned building of a model in many engineering areas, play a good role model. In the overseas market, at present, Haier has its own brand of solar water heater export more than 30 countries and regions.
It is worth mentioning that in 2010, Haier C series solar water heater Balcony won the iF Design Award, fashionable look unique in the solar water heater industry.