market structure innovation countryside
As in recent years in urban and rural people\\ s life-and-coming solar water heater, the advancement in home appliances to the countryside to show strong momentum again. Solar water heater to the countryside in the new round of action, in addition to the number of companies involved in new high, the price on the product and also have a new upgrade. The industry believes that this opportunity is expected to boost the overall level of improvement.
Start another wave of solar home appliances
Ministry of Finance, Ministry of Commerce, Ministry of Industry jointly conducted last month, home appliances successful product publicity. Which a total solar home appliances tender 79 new successful businesses, with 89 companies have been successful bid again in 2010, a total of 168 solar energy companies have joined the tide of the countryside.
It is noteworthy, Zhejiang and Jiangsu enterprises become the main army. Data shows that in the 186 bidding companies, Zhejiang, 66 companies to bid, bid for total number of enterprises accounted for 35.48%; Jiangsu has 34 companies to bid, bid for total number of enterprises accounted for 18.28%.
And the list also showed strong winning the stronger the trend. The industry\\ s first-year sales exceeded a million units of rain in Jiangsu Solar Co., Ltd. Sun, for example, the successful publicity projects, 50 solar energy product to its full bid, plus the 2009 first tender bid of the 30 products, the sun the rain the company total of 80 models as much as winning products, successful region covering 31 provinces and autonomous regions, the highest number of successful products, the solar industry, the highest in the region. And home appliances benefit from the program last year, the company obtained 87.78% year on year growth performance.
In addition, unlike last year, this year in addition to the number of companies involved in the countryside hit a new high, the solar energy products to enhance the limit from 4000 yuan to 5000 yuan, the change of the countryside enterprise product upgrades released more space.
Competition to promote the industry reshuffle
Relevant information, the 2010 bid for the 186 solar companies, and ultimately 79 finalists, the success rate of 42%, while last year there are 133 solar energy companies bidding, the final 92 successful, the success rate of about 70%, thus can be seen this year, stiff competition in the countryside.
It is in this context, the companies have come up with special technology to rural areas put the rural market. In this successful home appliances products, sun, rain, power Norit, Haier and other companies come up with more high-end products bid. \"Enterprise to gain advantage in the countryside, the countryside is not only a product, it should be the latest technology to the countryside.\" Rong-Hua Chen, general manager of the sun rain solar marketing, said. It is understood that the sun rain solar home appliances in 2010 winning 50 of the new products, in addition to the application had already been widely recognized by the sun the rain, \"Paul Wall\" technology, some of the products will be applied, \"Paul Wall ? generation of\" smart thermal protection technology . Late last year, the application of \"Paul Wall ? generation\" technology products successfully settled in the sun rain solar observatory Everest Institute of Tibetan Plateau.
Meanwhile, Chen R that solar home appliances to accelerate the industry reshuffle. He believes that the countryside will be a \"watershed\" that successful businesses and non-successful enterprises in the future the gap will become wider. The final number of product quality, good service and a strong sense of business will grow into the mainstream business, and some care for immediate weak competitiveness of enterprises will be eliminated.
In addition, the tender will be solar energy products to enhance the limit from 4000 yuan to 5000 yuan. Insiders believe that this investment in the rural market for enterprises create the conditions for high-end products, to avoid low-end price wars, to promote the healthy development of a positive effect. Data show that as many as thousands of solar water heater industry, but the production value reached 500 million yuan more than the few, the memory industry in a number of small-scale, low technology enterprises and counterfeit goods.
Advisable and see the amount of
Insiders pointed out that the rural market and mature markets, there are many different characteristics, the process to be successful in the countryside, both require in-depth work, should be long-term perspective.
\"The difficulty of developing the rural market much larger than the mature markets, companies can take effective measures, is the key to the success of the countryside.\" Rong-Hua Chen said. For natural villages scattered in rural areas, technology is weak, the case of small service coverage last year, rain and sun, Changan Automobile cooperation, order the 10000 Red Sun service vehicles, in-depth services to village-level network. Through a lot of rain while the sun rural service staff training, through the \"Sunshine Wealth Plan\", to absorb surplus rural labor force, so that they become a distributor of the sun the rain, Purchasing Guide. Norit company Shandong Gold service is started every village project, and set up 15,000 \"solar relief stations\" to strengthen after-sales service.
A noteworthy phenomenon is that the bidding, bid list, Shandong province from solar energy companies do not expect much, but the industry known as \"China\\ s solar watch Shandong\" argument. Some analysts believe that led to this situation is partly due to some companies that bid too expensive, does not pay corporate investment into several hundred thousand dollars. Which some have suggested, the rural market is an important future growth of solar water heaters, companies must carefully cultivate the market and now the brand. If only the immediate concern, perhaps saving a little money, the future may be lost.
Some experts believe that solar energy to rural areas in action, final decision is the development of business and industry consumers, only to farmers\\ consumer demand, always adhere to the technical innovation and standardized operation, confidence and more patience in order to ultimately gain market.