Solar water heater caught in stagflation rural market
In 2010, solar water heater industry has continuously to exceed 35% of the market growth rate of nearly 5 years, so the speed gave many traditional industries surprised. Especially in 2009, the first round of home appliances in rural market will be detonated, when comparing the market surged nearly 50% in 2008. Compared to the previous 5-year growth rate in 2010, significantly slow down the pace, the annual growth rate of 15.7%. And 1 May 2011, the industry\\ s overall growth rate of less than 10%, the industry growth rate to fall further. Solar water heater industry experienced a sprout, grow, after the outbreak of good Love, return to the rational growth of the industry, the level of the slowdown is an indisputable fact.
Data show that 70% of the sales of solar water heaters from the rural areas, while the strong support of solar water heater industry, the growth rate in the hustle and bustle of rural markets, the rural market slowdown, trapped in stagflation. We look at a line drawing of the market:
Since January 2011, Jiangsu, Anhui, Hunan, Hubei, Jiangxi, Henan and other places subject to drought, rainfall for the past 50 years minimum. \"Solar water heaters currently the main market in rural areas, due to the impact of drought, most farmers concentrate on a major drought, the town\\ s promotional activities for the much less popular.\" Mu-song Seasons Solar Hubei official said.
March 2011, \"drought and solar water heater itself is a contradiction.\" \"Drinking water have become a big problem, who would consider buying solar water heater bath?\" Anhui, an operating solar heaters dealers ask the author.
March 2011, Zhenjiang, Jiangsu Province, a business brand water heater solar heaters dealers told the author, \"in 2005, left rear, I would be able to sell four to five year product units in 2009, only 200 units sold, and By 2010 sales of more bad, and we sold a total of 40 sets of goods in 2010 than in 2009, sales fell 30% over the same period, and this year has yet to see any signs of recovery. \"
May 2011, a brand of Jiangsu Yixing solar solar dealers said quite some resentment, \"another two months, I will not sell solar energy has diverted.\"
May 2011, consumption of solar water heaters in the traditional province of Henan, a brand to town as the center of continuous promotion in a down town promotion, marketing staff commentary was thirsty, but in the end is often a sales victories one or two.
May 2011, Linyi, Shandong village to do some promotional activities, brand marketing officer, said, \"This year\\ s event is very lively, a lot of people watching, but not many people pay.\"
June 2011, the Yangtze River region of strong precipitation, Jiangxi, Hunan, Guizhou, Zhejiang and other places down heavy rain, drought relief in the case once and again, Sharp droughts, floods in some regions, \" half of the wind, no rain falls in the rainy day, end-market promotional activities are ordered a halt to solar, solar installation should be stopped, of course, affect sales. \"Zhejiang region of a solar energy company CEOs said.
Outlined a series of line drawing solar water heater market in rural areas suffering a setback in real truth. In this regard, the industry that in 2009, feast of home appliances overdraft spending power of the market for many years, the rural market is becoming saturated state, coupled with domestic economic uncertainty, CPI is high, fell to a record low consumer willingness to , and consumer spending will reduce the lack of capacity to a certain extent affected the rural market shipping terminal. Stagflation in the context of the rural market, on the one hand, will lead the industry reshuffle; the other hand, will promote solar water heaters to solar energy companies from the to the use of solar energy in the high temperature phase of the solar boiler, and even solar solar thermal power generation and more areas of development, but under the pressure in the rural market will also increase the solar energy companies to enter the urban market and overseas market power.