as the main market
China\\ s current annual production of about solar water heaters more than five million units, of which 90% are a variety of small brands, miscellaneous brands, from the outside are similar products, but the quality, the price difference is great, a lot of competing companies, in order to survive , solar can only play as home appliances, as the \"price war.\"
We know that solar energy is the most growth potential of renewable energy, but also more flexible than other renewable energy sources. As a representative of the new energy has been high hopes for the solar industry is caught in a knot: one end is not the core technology, the disorder can only repeat the low-end processing of the competitive environment, the other side is the lack of user identity, stagnant consumer market, \"no-name , the market chaos \"is the reflection of the solar market.
China\\ s current annual production of about solar water heaters more than five million units, of which 90% are a variety of small brands, miscellaneous brands, from the outside are similar products, but the quality, the price difference is great, a lot of competing companies, in order to survive , solar can only play as home appliances, as the \"price war.\"
Competitive market reshuffle is inevitable, to make solar energy products as the markets in which the practitioners of the subject, to play this clean, efficient, environmentally friendly \"sun energy\" to maximize, while ensuring to some qualifications, meet the technical standards companies and products can come in the sun, solar energy companies need to take a series of \"Discipline Policy\", not only the company, the product can rise to a new level, but also to promote the solar energy industry, strategy is the continued development of solar energy products new impetus.
First, the master policy for support
In recent years, the central policies support the development of solar energy, the state issued regulations in 2006, the official development of solar energy industry, in April 2007, the National Development and Reform Commission announced \"energy development\" Eleventh Five-Year \"plan\" and stressed that the \"Eleventh Five-Year\" During the great potential of development resources to focus on technology matured wind and solar renewable energy.
Effective use of government policies introduced to encourage users to actively promote the solar industry: mandatory national standards for solar energy industry, making a large number do not meet the qualifications of the enterprises have been eliminated; manufacturer of solar energy technology R & D and tax incentives to be; users to offer subsidies for solar energy, especially for poor and rural subsidies.
Rely on policies to promote solar energy products, this is a global consensus. It is understood, the National Development and Reform Commission said that by 2020, the state will invest 200 billion yuan of about $ 29.3 billion in the renewable energy market, we can see a huge market for solar energy development.
Second, grasp the opportunity to expand the rural market potential
As the entire industry, building-integrated technologies and standards are not mature, some of the city\\ s property management company to consider building aesthetics prohibiting the installation of solar energy; some of the architectural appearance of the considerations for the design, do not agree to install solar water heaters in the attic or solar cells; Some urban users as lifestyle reasons, are reluctant to use solar energy products; there are some users due to improper installation and resistance to solar energy and project divided the vast majority share to first-line brand.
This way, solar energy companies to take the road of encircling the cities from rural areas is not surprising. Although the urban population, but limited room for development, is not conducive to some solar companies and the rapid development of products. But in recent years, rural areas, the economy improve very quickly, building a new socialist countryside up throughout the country, many solar companies want to come out on top in this round of boom, the upper hand, solar energy products for the new rural construction the opportunities. Also, lower marketing costs in rural areas, the vast majority of small and medium enterprises for brand positioning, market positioning, price positioning.