market is still vast
Over the past few years, solar water heater industry experienced a long period and then experienced a severe outbreak of the reshuffle, the industry\\ s situation has become more severe. However, its overall position, the shuffling of solar water heater market, or played a certain role, but also for medium-sized enterprises market handed in a satisfactory answer. It is said that a number of enterprises over the past year is a year off, but also a number of companies struggling to year, or some companies come to an end of the year, summed up as \"ten thousand happy Wanjia Chou!\"
The current state of development of solar water heater industry competition are: the brand through the high concentration, product homogeneity, price wars continue to unfold, a large hematemesis promotional activities. But everything has double-sided nature of these crises are accompanied by so many opportunities to solve the immediate difficulties as long as, future profits will follow.
Intensified price war in the industry even when heated, then the industry\\ s most pressing is the possibility of an innovative ability to lead the industry toward blue ocean business, then the general business how to achieve this it? Then differentiation strategy will play a leading role in the so-called difference is from the brand to the products, features, and so completely innovative product differentiation that is out of business innovation, R & D product features, characteristics, quality and other unique characteristics to guide the industry from R & D price war to healthy competition on the road, so that more technology-oriented, functional, technical and multi-purpose high-end features such as practical, the price is secondary to the main product so that consumers can really have no experience to value enjoyment, a sense of high technology products more quality of life is important, in the mind of the consumer are different from the image. Increase product sales and market share, competitors completely different direction to the customers to enjoy science and technology, sales, or against competitors. The implementation of differentiation strategy is to find differences in key focus of differentiation may exist in the products, services, brands and creating value in the whole process.
Through product and process innovation, product value to reposition to avoid along the way with the competitors compete with the same situation, as no doubt for the enterprise\\ s own self-destruction. New ideas, performance, technology, marketing, and other points of interest and demand and selling price is totally out of competitive strategy.
Consumers of our products, we at the same value in addition to the products and functions, we should be unlimited service, we need to buy our products so that consumers feel is the right choice of self-honor and sense of accomplishment, if consumers buy our products are mundane, or general, etc., which shows that our service is a failure because we do not only products and services, but also for the consumers of our products and services to meet the spirit. Service Cup is the soul of our brand. Price competition, it forces companies to reduce costs. The long run the economy more efficient. But excessive price competition will lead to business benefits decline. So. Companies should adopt strategies to avoid the vicious place.
Companies must have their own core competencies and core technologies. In order to enable enterprises to gain a lasting advantage. Price competition is only the initial stage of market competition, quality, service, innovation is the enterprise more effective to victory, half a beat fast a company\\ s core technology is to avoid price points and enhance the brand is a company with sales of the final choice, the difference between marketing oriented, so that the core of technical marketing.
Price war is a short-term sales volume tool, can be the purpose of sale is the business to profitability, because some companies quick success of the marketing practices led to lower product value and cost-effective complete a sale is the product into money in the process often referred to as sales, However, the sale must take advantage of 21st century marketing techniques to sell rather than a price war, then what is marketing? There is every step of marketing strategy, a strategy and a strategy, there are ideas and vision to put products into money in the process is called marketing. In the solar industry manufacturers such extremely busy today, certainly there are many companies involved in price wars in order to gain greater market share will reduce production costs in the selection of timber down enough effort, the greatest harm to consumers and our the solar energy industry in a whole new brand. So we need to implement very fast and a half shot of technical marketing, energy marketing, away from the price war, technology and practical function in the upper and lower foot, allow consumers to enjoy more high-quality high-tech clean energy solar energy.
Solar water heater industry promotional activities abound. For promotional items from various manufacturers to pull out all the stops to Yuba kitchen pots and pans, towels, denim, Winston was, space cup to the small home appliances, rice cooker with a corporate logo of a wide variety of everything a small umbrella . So what kind of solar water heaters use gifts as promotional items do? First, that the role of promotional products under: 1, to stimulate the desire to buy cheap used to stimulate people to buy petty desire to promote the transaction into; 2, to promote business products and enhance corporate reputation, corporate image, to guide repeat purchase or recommendation.
So the solar industry to choose promotional items that can really achieve the objective which? The following promotional materials say that the next solar purchase a few principles.
First: novelty; solar promotional items must be novel, can not choose the supermarket or street stall can buy the product, it will give the customer feel new. Enhance the sense of the value of solar promotional items.
Second: practicality; solar promotional materials selection must consider the practicality of the product, gave $ 2.5 specific housewife bottle of Coke, it is better to give her $ 2 a bottle of soy sauce, young men who gave five dollars a bottle seasoning is better to send a bottle of Coke $ 2.5.
Third: industry relevance; solar water heater itself is a promotion of a low-carbon energy products, if the choice of promotional products is energy-consuming products and product ideas contrary to it, so I chose a low-carbon industry-related environmental or solar gift gift solar water heater industry is a good choice.
At present, many companies feel the situation is less clear, questioning, tangled and confused, weird smells, the dealer and the team have vowed to show some appearance, business owners tired, or even give up a lot of re-thinking operators green in this environmentally friendly development of the industry.
Market competition in today\\ s industry is inevitable, and only in the fierce competition in the enterprise in order to fully demonstrate their overall strength and their own values. From this we can see, the solar industry is to keep the pace of development forward.