2011 industry can rise from the doldrums to
The initial date of 2011, China\\ s solar water heater industry in droughts and Sharp, inflation pressure, raw material prices, labor costs are high, the rural market is overdrawn chemical effects such as the role of multiple factors, many enterprises are facing a greater risk of the unknown.
It is understood that following the 2010 annual growth rate of 15.8% of the market, after the first half of this year, the industry growth rate slowed down again, the first half of the industry growth rate dropped to 10%.
Solar thermal industry has experienced many years of savings, 2009 in the number of adverse environmental factors, still to achieve rapid development. As a result, many companies in 2010 full of hope, began to put on a scale and speed competitions. Industry giants such as Emperor Ming, Li Norit, sun, rain, seasons Mu-song, Sang Le and other companies have started off-site expansion plans. Sang Le is the layout of the country\\ s production base, Haining, Yueyang, Huainan, Zhengzhou, Xianyang, Baoding, Tieling nine major bases; Marino Shanghai base, sun shower base in Shenyang, Sunshine\\ s remote Hubei base expansion initiatives, etc., in to some extent to accelerate enterprises to enter the \"era of large-scale competition.\" At the same time, such as the sun treasure, dual-energy, Best, per liter, power source, filled to the sun and other enterprises on a local scale expansion began a contest. Many companies want to economies of scale to hedge raw material prices, rising labor costs and other risks. Meanwhile, a large number of companies are constantly upgrading equipment staged competitions. Some companies hesitate to bank loans, increase capital investment in equipment upgrades, sales can not keep up as the market leading equipment idle. This year, the monetary tightening, rising interest rates, increasing pressure on businesses!
On the other hand, the frequent start home appliances, over-consumption of the rural market potential overdraft. Meanwhile, the first half of the turbulent economic environment and adverse weather conditions, farmers\\ spending power of consumer psychology and caused some impact.
In addition, it is worth noting that the growth of rural market weakness, but also in business development efforts inadequate. From the current situation, the so-called overdraft consumption potential of being more than 10 km radius around the suburbs or rural county, that is, a little remote that large rural market is not effectively covered. Northern Jiangsu, Shandong, Zhejiang, Shanxi, Shaanxi and other places of the rural penetration of less than 20%. This is an important reason for slow growth during the first half, but also the future of solar water heater market is an important intrinsic motivation.
Overall, first half of the entire industry did not develop smoothly. Industry has experienced continuous consecutive years of rapid development, met with a situation of weak growth. Although last year\\ s wave of depression has to be prepared for many manufacturers, but more severe in the first half of the macroeconomic situation, the industry or the deterioration of living environment for many manufacturers did not expect. In this sense, the first half of the enterprises hesitate and blind, is normal. Other hand, some industry leaders, their market is rhythmic, or resort to the scale, or to rely on technology to develop new fields, etc., this robust and rich entrepreneurial market for the future development of such enterprises laid a solid foundation , but also for the development of the industry set the main tone.
Looking ahead the market, for now, still not very clear. But just look at the end of the run in June, as the sun rain solar Rong-Hua Chen, general manager said, \"Perhaps the most difficult times are over.\" After a year and a half hours and low growth companies also seem to adapt such an environment. Fine management, attempts to improve the quality of business operations has become the normal operation of most solar companies, which can be understood as the intrinsic quality of the future development of the industry.
Second Five-Year Plan for national solar thermal utilization policy, will continue to implement in the future to the actual implementation. Use policy, will bring new business to enhance the solar energy space. For example, various types of solar projects, all kinds of subsidies for energy saving, various high-tech subsidies, etc., will be the development of the enterprise rich soil.
From the industry itself, the use of solar energy in the field of high temperature will be a huge breakthrough cake. Solar water heaters are still accelerate the upgrading of the urban projects of the rural market and lower market penetration of solar energy companies, also means that future growth.