Shot in the market, seven hidden weapon
China solar energy industry in the development of thirty years later, in 2010 ushered in the development of the industry Hom. According to the survey, the total market in the second half of 2010 has dropped 2 / 5, 70% of the enterprises in a semi-shutdown state. Entered after 2011, the situation around the solar market downturn has not changed. Easy to hide the gun stab in the back hard against a hidden weapon that shot a few in the invisible solar water heater market? I think mainly in the following seven areas.
As the saying goes: small change in 30 years, six years a drastic change. China solar energy industry in the development of thirty years later, in 2010 ushered in the development of the industry Hom. According to the survey, the total market in the second half of 2010 has dropped 2 / 5, 70% of the enterprises in a semi-shutdown state. Entered after 2011, the situation around the solar market downturn has not changed. Easy to hide the gun stab in the back hard against a hidden weapon that shot a few in the invisible solar water heater market? I think mainly in the following seven areas.
High price. For the low purchasing power of the rural market, high prices of solar water heater brand. Some two or three thousand machine prices at every turn, which allow consumers to stay away. The stark contrast, low-priced brand-name, a thousand will be able to block or even seven or eight hundred to buy a hot water heater. In great contrast between the two under the consumer mistakenly believe that the interests of space, a huge solar water heater.
Poor quality. In the fierce competition, some of the SMEs in order to be able to develop low-cost market and reduce production costs, cutting corners when things happen. Haining quality of the door once the incident caused widespread thinking within the industry, but the drawbacks of this quality can not be resolved in a short time. This is an industry reshuffle will be kicked out some small businesses, the objective clean solar thermal industry.
Parts quality standards. In addition to the above mentioned poor quality solar water heater outside, it must be mentioned here parts. It is understood that the intelligent controller and electric heating manufacturer\\ s product quality problems are more prominent, once the state of repair, the virtually increased the cost of the product.
Technical problems. Too hot to industry in China is one of the few industries with independent intellectual property rights, but has only just started just 30 years, technically flawed. For example, when rainy days, will not be able to play its due effect, and some need to heat hot water electric heating system, time-consuming power. At present, the air pump on the market to solve the problem of solar thermal rain, which virtually increased the pressure of the solar market sales.
Publicity is weak. Solar energy industry is a native of industry, the emphasis is on the majority of entrepreneurs, the real end markets, less attention for the advertising side, it is also relatively weak in terms of publicity. I also visited the dealers complain that manufacturers often encounter done branding is weak, not well known, sales difficult.
Promotion over. Although you can drive consumer sales, but sales will advance over the market demand, and ultimately harm the industry. At the same time, consumers can not afford pet, gifts to buy solar energy air-conditioning distributors engage in such promotional activities, make the consumer feel that solar water heater is a lucrative industry.
Oversupply. Currently on the market for up to more than three thousand, three thousand more than the output delivered to the market demand is relatively fixed, we can imagine both supply and demand relationship.
Imperative in the industry reshuffle the case, many solar manufacturers began to seek a way out, some by opening up international markets, to seek broader trade space; some new international energy markets through such third party, through technical exchange, and other products to expand their visibility, enhance the comprehensive strength; and some began to work closely with real estate. Almost heroic in the face of the situation in front of the solar industry reshuffle, only to seek a way to help themselves is the right path, but we still firmly believe that: the road is tortuous, the future is bright.