Beijing is facing solar water heater market prices or technology to break through the encirclement?

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Beijing is facing market prices or technology to break through the encirclement?

    In 2011, China was said to be the first year, what is the first year of different opinions, but 2011 is really the beginning of a new decade, but also all the important aspects of the work to start in left. China\\ s solar thermal industry, this may also be entering a new phase. China\\ s solar thermal industry coalition\\ s executive director Luo Zhentao in 2010, China\\ s solar thermal industry expressed at the annual meeting in 2011 will focus on creating more solar thermal industry cluster. That time may usher in a flourishing situation, and has played an important role as a solar energy enterprises in Beijing will be at that time what location?

    Solar energy enterprises in Beijing that something

    Beijing, the age-old culture, fashion, technology, politics are always rich in charm to attract the crowd. Beijing is the largest scientific and technological research base, Chinese Academy of Sciences, Chinese Academy of Engineering and other scientific research institutions and is known as \"China\\ s Silicon Valley\" of Beijing Zhongguancun Science Park, the results won national awards each year accounting for one-third. Beijing is the center of the national institutions of higher learning, bringing together the largest number of well-known colleges and universities nationwide. All this is Beijing\\ s manufacturing industry provides a solid scientific and technological support, and let Beijing\\ s manufacturing enterprises in technology always ahead of the country. Beijing\\ s solar energy business as well.

    China\\ s first solar water heater was born in Beijing, technology and talent advantages to Beijing Solar Energy Research Center has become the authority of experts and focal point. Trace the development of Beijing, is the CPC Central Committee General Secretary Hu Yaobang, the former under the care of implementation, and the first of Deng Xiaoping, Nie two national leaders at home fitted with a solar water heater, to the guards with a bath. At the same time the beginning of the founding of New China, the first time the World Expo held in the U.S., the products on display include the Beijing production of solar water heaters.

    Passage of time, into the mid-1990s, market-oriented economy in the increasingly prominent role in the day, solar energy enterprises in Beijing, and quality advantages of the technology have been sufficient to enable them to re-Fate of the parties. Enterprise system, market economy, management, marketing, publicity and other aspects of comprehensive factors requirements are high, in the first wave of economic tide, Shandong, Jiangsu, Zhejiang, the rapid rise of solar energy manufacturers, China and Beijing form the four solar major industry clusters, but in the last couple of years, the overall development of solar energy enterprises in Beijing as fast as the other three, in the country\\ s market share has also been gradually throw off, and Hubei, Yunnan, Sichuan, as the rise of new solar manufacturing clusters also showed aggressive trend, once glorious moment of Beijing enterprises in such circumstances need to think about what should or should break through the encirclement?

    Encirclement and market breakthrough technology

    Beijing\\ s technology, talent, research strengths are still, this is the most solar energy enterprises in Beijing, the core values. They had been in the forefront of solar technology research and development, and constantly in pursuit of high quality. Perhaps it is this unique technology companies restrained, so that enterprises are always hard at Beijing Solar Energy Research and Technology, to improve quality; or early well-known solar energy enterprises in Beijing are mostly state-owned enterprise restructuring, still failed to meet the R & D Manufacturing quality products is important to have market-oriented operation matching. In short, solar energy enterprises in Beijing are left out of the market development and control, ignoring the brand publicity and momentum, resulting in annual sales, now is always flat, hard, and dramatically increased and rapid development momentum.

    To get out of this dilemma, the brilliant recast Beijing cluster must change the status of solar energy enterprises in Beijing, Beijing\\ s solar energy companies to wake up. It is also for this purpose, Beijing Yu Xin Solar Energy Industry Co., Ltd. launched the \"Solar Enterprise Development Strategy Seminar in Beijing,\" Beijing solar energy companies to explore how the institutional, managerial and marketing aspects of the comprehensive restructuring and break, in order to achieve Beijing solar energy heat utilization industry clusters take off again.

    China\\ s solar thermal industry coalition\\ s executive director Luo Zhentao at the meeting says, \"Beijing is China\\ s solar thermal industry\\ s birthplace, how to make it full of vitality and vigor, we should all avoid weaknesses, creating new industry structure.\" He solar energy enterprises in Beijing once again appeal to change the comfortable status quo must be actively involved in the fierce competition, the solar energy industry cluster will be Beijing\\ s technology, quality and maximize the advantages of the national market but also extended to the range.

    Profound and solar energy enterprises in Beijing, and scientific R & D and manufacturing advantages such as product quality level is the country\\ s leading integrated, regardless of the industry from a business perspective or point of view, should be extended to the national market, implementation techniques to surround, to other areas low technology and poor quality of the living space to squeeze the product. But also for market breakthrough, not only because solar power has been Beijing\\ s wine prices were buried in the Shenxiang years, but also because in the end resource, capital is gradually concentrated to a small number of enterprises under the status quo, and then just keep the hard hard dry, then others will eventually become technical, personnel supporting role.

    SUN Pei-Yu Yu Xin, chairman of Beijing Sunshine solar energy development companies put forward their own ideas: Stick to Beijing solar energy enterprise \"technology\" of the tradition of excellence in technology research and development do not give up on the basis of the technology is now more decent quality of products , play a \"product\" to \"technology\" carrier effect; looking market economy, to grasp the pulse of the market, keeping up with market pace, the marketing system and marketing force for innovation, which is Beijing\\ s most solar companies should pay attention to the link; every business should adhere to as the \"Beijing famous\" corporate responsibility, from their own, their own actions to safeguard Beijing to the solar thermal industry\\ s healthy development.

    It is obvious that both industry leaders or business people have seen the head of the solar future direction of prices in Beijing, have recognized the encirclement and market breakthrough technology to Beijing the importance of solar energy industry cluster. Solar energy companies are already called for a stand up, wait this is their response to solar energy enterprises in Beijing, and implementation techniques to surround the true market breakthrough.

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Expansion of solar water heater market in Hubei

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Expansion of market in Hubei

Control light and heat resources so rich, but the province into this business without wealth. According to Zhou Yanjiang of Mocha, in Hubei Province, more than 2,700 solar energy sales companies, only 150 solar energy manufacturers, machine manufacturers, and which is almost negligible.

    American professor Paul Luohuo Ken in his book \"The Ecology of Commerce,\" pointed out: If human beings do not now, \"industrialism\" business model to \"ecological Marxism\" business model, companies will put the community into the grave.

    For each person, this is by no means an alarmist, but a real pressure. To create a sustainable business model, the world phase of the solar energy industry, will be regarded as one of the few potential growth industries, the state Department of Housing and other departments in the country more than ten cities worked hard to pursue. \" thermal wall plan \"and\" photovoltaic roof program. \"

China is the world\\ s largest producer of and users, and in Japan and Germany as the world\\ s third largest producer of photovoltaic products. Now, the state is to conserve energy, develop renewable energy identified as the basic national policy. In this context, how to promote the development of solar energy industry in Hubei Province to become a serious problem.

    Expansion of solar water heater market in Hubei Province

    Recently, Hubei Province, solar water heater industry Association Zhouyan Jiang introduced the use of Hubei Province is solar areas with better conditions, the province\\ s land area nearly two-thirds of the number of hours of sunshine hours in 2000, the annual total solar radiation is greater than each m 4000 megajoules of solar radiation values ??in the equivalent of 731 tons of standard coal.

Despite such a wealth of light and heat resources, but this province has not translated into business wealth. According to Zhou Yanjiang of Mocha, in Hubei Province, more than 2,700 solar energy sales companies, only 150 solar energy manufacturers, machine manufacturers, and which is almost negligible.

According to statistics, Hubei Province, more than 90% market share by Emperor Ming, Sun Yu, Qinghua Sun and other Foreign brand occupies, leaving the local company\\ s market share less than 10%. Moreover, the vast majority of local enterprises are SMEs, brand awareness does not ring, from the point of customers and referrals rate is not high.

Zhouyan Jiang disclosed, Hubei Province, the penetration rate of in the city of 20%, only 5% in rural areas. Although penetration is not high, but the Wuhan City has become the second largest solar water heater sales, second only to Jinan. With the national policy drivers and residents awareness of environmental protection, will increase the penetration of solar water heaters, the market will be further expansion.

Solar water heater industry is still in the storytelling stage.

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Solar water heaters into the stagnation period of suffering

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Solar water heaters into the stagnation period of suffering

Solar water heaters the main battlefield in the rural, urban and overseas markets has been supporting form, especially in the urban market development is not smooth, a few years ago in rural areas experiencing excessive competition has been saturated, overdraft. This year, domestic solar water heater in a tough retail market stagnation.

    Number of brands in order to speed dropped 20 per month

    Solar water heaters the main battlefield in the rural, urban and overseas markets has been supporting form, especially in the urban market development is not smooth, a few years ago in rural areas experiencing excessive competition has been saturated, overdraft. This year, domestic solar water heater in a tough retail market stagnation.

    Persist in the end is victory, the question is who can stick to the last? When shuffling the end of the market is 2011, or 2012, or has not yet bottomed out?

    Faced with more than 5,000 brand once the domestic solar water heater industry, after the climax of the blowout in 2009, 2010, high callback, stagnation in 2011 entered a wait, not only the number of brands in the monthly rate of more than 20 sharp reduction, marketing and sales suffered an unexpected deserted, and even solar energy franchise dealers closed their doors, there have been a lot of situations.

    In an interview on the market, the reporter surprised to discover that "the main battlefield of solar water heaters in rural, urban and overseas markets has been supporting form, especially in the urban market development is not smooth, a few years ago in rural areas experiencing excessive competition has saturation and overdrafts. This year, domestic solar water heaters in the tough retail market stagnation. "

    Situation is bad?

    "The situation is very optimistic about the other companies do not know the situation is not better than that." Early in February, Yangzhou Lida solar Luo Cong chief engineer of communication with the correspondent, it expressed concerns about the overall trend of the market this year .

    March 16, Chang-Qing Wang, general manager of marketing, Tongji sun solar energy, told reporters, "Since the Spring Festival, the basic small retail market, sales can only go to the market daily by businesses to drive sales. Not to engage in activities, the business basically can not sell."

     Chang-Qing Wang also revealed that the previous business activities are mainly done in the town, now only village to sweep the streets, a village gradually break. Previously, do buy gifts to send Qijian Tao cutlery, knives Five-piece is very good, now get the refrigerator to buy solar air-conditioning effect is not obvious to send.

    It is understood that, due to solar water heaters are "first hit after the delivery" mode, as early as November-December period last year, many solar companies are businesses through the annual General Assembly in the form of advance payment from the business office and return the funds. Reporters learned that the Four Seasons song Mu and other large companies off-season back section near 500 million in companies and other off-season glory reimbursement reached $ 100 million, some SMEs are 2000-5000 models of the off-season back ten thousand dollars.

    However, despite collecting money, but in the end product is no longer marketable. Zhenjiang Dantu district of solar energy from the dealer said, "The town is also more than 20 years ago to sell solar energy to the rest of this year 10 not to. Since the Spring Festival, the volume of retail sales in mid-March, only four too deserted. "

    An Zhenjiang solar heaters dealers offer a set of sales data: the year 2005, sales in the four to five hundred units a year in 2009, only 200 units sold in 2010 only 40 goods. The first quarter of this year there is no sign of recovery.

    "This year s solar exhibition in Wuhan, more than 200 exhibitors, compared to last year to reduce the more than 100, which essentially reflects the current state of the solar market." A solar energy company in Shandong official pointed out that this year Even some of the show for a living exhibition of solar energy companies, business is not good to do.

    Go?

    Rural markets are no longer marketable, urban progress is slow, limited export-led overseas. Right now, for many in the rural market as the main body of the solar water heater business, how to break through the current market difficulties, it is not easy.

    It is reported that the domestic solar market in rural business enterprises accounted for up to 90%. In recent years, many companies that "the layout of the three major market" strategy clearly to return to the city market, to achieve a new round of expansion. However, the reporter learned that the return of many cities in the solar business is not successful, due to construction planning, product technology, consumer habits, enterprise resource reserves, and many other factors, many solar companies mainly in the urban business enterprises of construction orders mainly, it is difficult to obtain from the residential area of ??volume of orders. Currently, the city consumer awareness of solar water heaters generally low, also had the water leak, installation of the property caused by deep contradictions and memory problems.

    This year, the CCTV weekly quality report for the first time disclosed Haining region of the solar companies Pong brand "," cut corners "and a series of acts, a reflection of this from the" grass roots "started the industry in the development of a number of drawbacks exist. Industry with low barriers to entry, product quality is unstable, service gaps, low-price competition after another, directly reduce the overall competitiveness of the industry, but also drag a group of industry leaders to upgrade the pace.

    As early as the end of 2009, domestic solar industry has set off a wave of industrial upgrading, mainly for the establishment of modern plant, modernization of production facilities, the implementation of cross-regional plant, and thus "out of hand workshops, shoddy" industry first image. However, industry analysts, the solar industry to upgrade is a long and difficult process to get rid of roots from the plant construction industry, into the equipment and other means, to the future strengthening innovation, the implementation of differentiated restructuring, to achieve brand, size expansion, but also need more accumulation and investment. The solar thermal industry has entered a competition of comprehensive strength and endurance channel.

    Short term, Li Jun, president of Four Seasons Solar Mu song that, on the one hand to speed up the pace of expansion of urban markets, in particular, to help countries to build 10 million units of affordable housing policy opportunities to build low-carbon building low-carbon products. On the other, through product upgrades and technical means to achieve quality and service intensive rural market.

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Full analysis of solar water heaters Frequently Asked Questions

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Full analysis of Frequently Asked Questions

    Solar water heaters are usually the collector, insulated storage tanks, connecting pipes, brackets and control system.

By using the classification, can be divided into seasonal water heaters, water heaters, as well as year-round all-weather solar water heaters, auxiliary heat source. According to the principle and structure of the collector can be divided into flat-water heater and vacuum tube water heater. By the working fluid flow in different ways, generally divided into nausea drying, recycling-based and DC-type three.

Solar water heater solar collector is to receive and convert solar energy to heat the core components and key technologies, the cost of solar water heaters account for about one-half the total cost of about. Full glass according to the different media can be divided into hot all-glass vacuum tube and heat pipe vacuum tube collector (glass and metal combination) collectors two. Their main components are the key to a vacuum tube or heat pipe vacuum tube.

Currently the most popular all-glass vacuum tube as an elongated thermos bottle, the two pipe length of 1.2 meters or 1.5 meters in diameter, 37 mm and 47 mm concentric glass tubes formed by the vacuum. All-glass vacuum tube materials, processes and simple structure, good reliability, with a great application prospects.

Solar hot water heater tank is the storage device, its structure, capacity, thermal insulation and materials will directly affect the water heater\\ s performance and operation of the quality.

Tank type, divided by the square shape, flat box-type, cylindrical, spherical tank; placement method divided by vertical and horizontal; divided by atmospheric pressure state\\ s open-closed water tank and pressure Water Tank; according to whether there is an auxiliary heat source can be divided into ordinary water tank and water tank with auxiliary heat source; by way of heat exchanger can be divided into direct and secondary heat exchanger tank indirect heat exchange tank.

Production quality of the material tank, the tank pressure, temperature, seepage and water quality greatly. Domestic water tanks commonly used materials treated with preservatives or enamel steel, galvanized steel, rust-proof aluminum, drugs, plastic or glass steel, stainless steel panels. Hot water tank features include heat characteristics, heat characteristics, thermal insulation properties. Exothermic feature is the hope that the hot water tank can be put out, easy to use. Domestic water tank can be vertical, into the cold water from the lower part of the roof, hot water from the upper outflow. Heating characteristics of most of the water tank is heated up top, then lower the heat up slowly. Insulation characteristics refer to the speed of decline in water temperature, and sealing of water tanks, insulation materials, temperature, size and other related water capacity.

With the recent sales surge water heater, problems follow. Now to tell you about solar water heaters common solution to the problem.

First, there is no water around, how to use solar water heater?

In the absence of water areas to the use of solar water heaters, and can use the pump in Sheung Shui, an additional an additional auxiliary tanks and solar water heater the same height, to store cold water, so that against the cold water bath.

Second, solar water heaters in the course of what issues should pay attention to?

1 Note Sheung Shui time.

2 according to weather conditions, the decision on the water to ensure proper water temperature when bathing.

3 regularly check water heater pipes, vents and other components are working properly.

4 serious air pollution or wind, dry areas regularly wash vacuum.

5 water heater installation. Do not move non-professionals, loading and unloading the machine, to avoid damage to critical components.

Third, how to choose water heater according to family size?

Under normal circumstances, each one bath of hot water to be 20-40kg, 6.5kg each tube can be heated in water, according to family size and can be used to estimate the required bathing water heater capacity.

Fourth, how to determine the solar water heater full of water?

Solar water heaters have the general safety overflow pipe, according to the overflow pipe to determine whether the drainage water over the state, the other can be equipped with water level controller, water full automatic alarm, according to police discrimination.

Five tanks broken up, deflated may be what causes it?

May be due to vent blockage, when the water into or discharged, the internal air can not be discharged or to be added, the formation of internal and external pressure difference, resulting in breaking up or deflated tank.

Sixth, the size of the tank and vacuum tube count of the relationship?

General design is based on bathing water heater hot water temperature required for the design, the design temperature record Stewart solar water heater range is 400 ? ~ 900 ?, the water heating tubes each approximately 6.5kg.

Seven, Sheung Shui, should pay attention to what the problem?

As the vacuum drying in the air when the tube temperature can reach 2500 ? or so, so water in the tank or the first time before sunrise or in the Sheung Shui to be a half hour after sunset.

Eight, how to determine the pros and cons of solar water heater?

Solar thermal solar water heater is a kind of part of the entire water heater including collector, heat storage part, stand part. Determine the merits of the most important part of the collector is the collector component based on the absorption rate and the divergence rate, which is the relevant materials and production process.
 

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Solar water heaters Troubleshooting

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Troubleshooting

How to put no hot water?

1 of reasons out of hot water, vacuum tube damage, need to replace the vacuum tube; 2, water pipes, valves or fittings leak, need to repair the water pipe; 3, high water pressure, hot water, Liu Buchu, need to transfer small water flow ; 4, multiple water heaters to have the string of water phenomenon, you need to install separate valve and shut the valve; 5, if the automatic installation of the Vice-tank, the tank may also be Vice-lax or is closed failure, leading to continuous supply of cold water, reducing the water temperature, it would need to replace the float valve and related components.

How solar energy leaks?

Solar water leakage reasons: 1, vacuum tube damaged, need to replace the vacuum tube; 2, the silicone ring Mifengbuyan or damaged, replace the silicone ring can be; 3, the overflow tube blockage, causing the tank deflated, need to replace the main water tank; 4. string of indoor water mixing valve, mixing valve needs to be adjusted to hot or cold water side. 5, the water pressure, automatic valve shut lax, need to install the valve.

Why is there an ordinary burst or deflated phenomenon?

Ability of ordinary low pressure solar water heater, and generally left a vent, or vents for blockage when installing the exhaust port diameter is too small, or drainage in Sheung Shui can not effectively relief (positive or negative ), or local water pressure is too large, the water flow exceeds the flow capacity of the exhaust port, so a bucket under pressure, will cause the water heater broke up or deflated, such as poor insulation in winter by ice blocking the vents, overflow / discharge long-term use of the material gas inlet steam heat to soften clogged vent Zhengkao; installed with exhaust, overflow pipe diameter size.

Heating power is too small, too slow warming how to do?

Now the total power consumption of urban households generally have limited capacity, and household appliances is greater, the distribution of solar water heaters heat with the majority of families with electricity capacity for the allowable range, and can be heated in advance to solve the temperature by slow problem, due to electric heater has been integrated thermostat, do not worry no one caused by the water temperature is too high or dangerous, if the water temperature control device is installed, you can set timed automatic constant temperature or heating mode.

Why solar water heater pipe easily broken?

Pipes are plastic products, in the sunlight easily weathered, particularly brittle Moreover, alternating hot and cold water pipes are often more likely to lead to reduced service life of the pipeline. Dealers in the sales of solar, the retail price basically includes the installation and material costs, customers also want cheap, in place, some of the dealers in order to take into account customers to install solar installation material costs, often using the general quality products, but the above measures are not taken in the sun, resulting in damages to the pipeline, it is recommended that customers do not consider the moment when purchasing solar energy cheaper, which leads to trouble after the sale. They can be considered normal PVC water pipe connected to the solar energy on the step, and then make the necessary insulation and sun protection materials, this will greatly improve the life of the pipeline, will reduce after-sale problems, of course, costs will also increase, which depends on the wishes of consumers.

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Solar water heaters are many and complex brand why?

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Solar water heaters are many and complex brand why?

[REVIEW] brand solar thermal industry is rapidly increasing degree, but the real sense of the giants is also emerging. For SMEs, there are still opportunities to make the brand the brand in the next round of competition.

    Manufacturing industry to upgrade and so the brand is the only option, so the brand must uphold the scientific concept of development, can not impetuous, not fraud. Do have a brand strategy, there must be planning to gather talent, intelligence savings.

    China is a solar water heater manufacturing country, but also makes up a large country, which shows that the industry is still in chaos and disorder. In the analysis of the industry s own problems one by one, the brand is a question worth considering.

    As a commodity, there must be a symbol to distinguish it from other commodities, this is the trademark is intellectual property. Affixed trademark goods, create value for consumers, this is the brand.

    Brand is based on quality, brand meaning is culture, brand marketing, accumulated in the visibility, reputation and loyalty, not only recognized in the minds of consumers, but also through word of mouth to build.

    Our analysis of what brand of solar water heaters can be said too much, given out too freely, where Mao Erni either.

    First, the risk is small, infringement and counterfeiting is too easy. CCTV has been made for Haining some of the counterfeiting phenomenon made a bad light, in a small workshop in counterfeiting, to what brand to what brand, two years later, the results of the investigation of the four fine over. It is reported that Shandong and other places have been investigated, in short, counterfeiting and low probability of being investigated, the risk is small.

    Second, Hong Kong-registered brand name infringement. Trademark Office has been a small number of domestic and international brand agency, the name of the company registered in Hong Kong, then in the country registered a graph, as long as you can spend thousands of dollars. So Emperor Ming of Hong Kong, Hong Kong Qinghua Sun, sun, rain in Hong Kong, Hong Sang music everywhere, so as to sneak into the market, and some even registered in Hong Kong Association (operating), because the country needs high-level approval, generally not allowed to register-word association .

    The third is to face for the brand-name. Some head through an intermediary to buy a star, an outer barrel is brand ambassador of; through an intermediary to the domestic courts in remote areas, by way of mediation sentenced to a Chinese well-known trademarks, generally several hundred thousand dollars to get, it claimed to be " brand "and even" brand "the.

    Fourth, honor paste made of gold to buy the brand. Some industry professionals and industry media event held each year to meet the demand for sale as such "honor", send a prize, row a list, published an ad, write an article touting that build brand into the peak period.

    Fifth, solar home appliances. It should be said of the solar thermal industry is a standardized, self-discipline, a great opportunity to channel construction, and has been quite a lot of people, distorting, and the "bid to the countryside" as a "halo" do not have a large number of small home appliances conditions small business workshops, and for this motive, to buy "bids" to buy "package bid", which a handful of people to use and provides the conditions for crazy money.

    In fact, the brand is to do it, can not be blown out. Solar water heater on a commodity in the country there are thousands of manufacturers as much as some of them fake, fake brand mixed in, is bound to make consumers smoke and mirrors, real to the enemy, no choice. Manufacturing industry to upgrade and so the brand is the only option, so the brand must uphold the scientific concept of development, can not impetuous, not fraud. Do have a brand strategy, there must be planning more concentrated talent, intelligence savings.

    Strength is not strong for a number of small and medium enterprises can focus on a regional market, to focus all its resources, through the channel sink, Plough markets, to create a regional brand from the start, would be a good policy.

    At present, solar thermal industry is rapidly increasing degree of brand, but the real sense of the giants is also emerging. For SMEs, there are still opportunities to make the brand in the next round of brand competition

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Solar water heater sales tactics to buy today you had it?

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sales tactics to buy today, you had it?

[REVIEW] recently, it seems there is a special sub-word \"fire\", seems to have lost even the China Central Television, financial channels, \"consumer advocate\" There was a discussion topic buy – today you buy it? According to the different ways to buy, I will buy is divided into two categories, one is an online buy (buy online), buy the other line.

   Recently, it seems there is a special sub-word \"fire\", seems to have lost even the China Central Television, financial channels, \"consumer advocate\" There was a discussion topic buy – today you buy it?

    According to the different ways to buy, I will buy is divided into two categories, one is an online buy (buy online), buy the other line.

    We can simply look different between the two:

    Buy online:

    Buy network under normal circumstances is a phased introduction of the normal selling price of the discount price of a brand-name products at low prices to attract consumers to buy online order, the number is large enough, then buy only enjoy the success that Tuangou Jia , the number is not enough if the buy fails, the consumer under the orders set aside, money back to their account. In addition to buy nets tend to make a difference, you can also get some marketing costs. In particular, this is the network buy, a lot of time to promote the brand is regional or national chain businesses big brand businesses, of course, there is a city of a single business, under orders from online customers, the general store next to the field needed to consumer products, so that the business or brand in addition to their consumer base access to online network communication, you can also get the line spread, can play a good spread of results. Although the pull of a buy low the price, that price is basically a non-profitable or less loss, but in the long term benefits far beyond their buy future losses. In fact, the network loss rate is very small buy, and how much business has been considered a good amount of buy buy be considered successful. \"Did not sell to buy the fine\", it seems this sentence made sense, if people make silly also how your money?

    On one\\ s purpose in terms of buy online buy businesses or manufacturers did not want a sales and profit, their value is to be held by the buy will be brought marketing communications effects.

    Line buy:

    Different from the network line buy buy through the network, but there is a business launch, will buy a third party (the organizers), the Union Club, and other topics through the media and other channels to convey information to achieve buy, then purchase intent, according to people who are unified in the aggregate a, buy buy price will be announced live. On the price in terms of the price will definitely buy discount on the daily selling price, but what is the problem. Under normal circumstances there is no such strict limit on the number buy, and will have to buy the business for such sales and profits, marketing communication effects to become secondary. To this end, participants buy online buy and line of business, the purpose of the focus of manufacturers is not the same.

    In addition, in order to buy this form of third-party host, for example, in addition to businesses and consumers from outside the Party C for pre-investment, football business, organization, each participating business will receive a commission fee, such as I once involved in a close of 10,000 yuan, so the number of businesses to pull a certain degree and then start organizing. As long as businesses called the commission in place, the Party C operation, planning, communication, site selection, bargain division series to employ the work, and businesses need to do is buy the bargain or the bottom line will be told to Party C, and our consumers can go to buy will be on-site delivery of the deposit, the buy will be the end of the period of time to buy will buy will be entitled to the price.

    For online buy, buy network to the marketing and promotion expenses, price difference, but the organizers have to buy the line is profit, sales and commissions.

    As to what kind of business or product line for online buy buy, the more there is to be tried, after all, the market is the best teacher. However, I feel the author is engaged on the solar water heater industry does not seem suitable for online buy, causes all kinds. Their case, it is durable consumer goods, not like buying cabbage look like a couple of pounds to buy cheaper today, to say the product model and are more varieties, introduced Consumers alone can not fully believe the network as well as a large number of to buy. Even if the network can try to buy solar energy, but must be a linkage of the (uniform in all the terminals), so not only credibility, but also can achieve brand communication. Its operation, I believe that water heater for the whole family buy discount buy or buy gifts, rather than pull out a single product, as consumers, the selectivity is too narrow. In addition to product model is not limited to outside, I think we should start earlier linked to the Internet, so that consumers have enough time to end up site visits and orders, or orders to go after the selection of species.

    For consumers, there are two mean?

    Buy online: consumers can boldly orders, orders to buy a certain amount of success and benefit consumers do, what unsuccessful and no loss.

    Line buy: buy businesses or manufacturers may be on-site depending on the number of temporary changes in the price buy the bottom line, consumers are still in a weak, let the merchants, manufacturers and third party manipulation. But one thing is certain, even if it will buy, consumers will be able to enjoy the benefits, buy the price is certainly lower than the normal retail price. Should not consumers know it will not believe this business and brand, trust Indeed, lack of brand stickiness, merchants, manufacturers will understand the consumer\\ s mind.

    The solar energy is concerned, I still respected line buy because there are the following:

    1 buy in various forms:

    To buy form, can be their own businesses to organize their own region will buy their own brand, to mobilize a network of distributors, with the accumulation to the city to buy; can pick their own businesses to organize the first joint more than buy; can make use of commercial clubs, professional organizations, they will buy the power to participate.

    (2) the sales process is full of interaction.

    General line buy will buy will be held in early to do a lot of communication and publicity, during which time many consumers will buy access to the information who wish to advance to the target, then the business will be pre-check out the location, such as the pre-understanding. \" buy \"work. In addition, the buy will be on-site, businesses, and other third-party organizers reflected in the buy will buy the authenticity of the site, so that people feel really taken advantage of, intentionally put some consumers to interact, or even pulled on stage to buy interactive about it, it really warm.

    3 superb consumer environment.

    For line buy will, in addition to a venue filled with all kinds of gifts, prizes, gifts of the big stage, there are stalls of all businesses, products, people, leaving huge space station full of our group or buy said to be potential customers. Buy together will begin after the host and businesses, consumers interact on stage, bargain division of incitement, sales atmosphere, can not you?

    4 activity input and output is high.

    Businesses will participate in and buy yourself one of promotional activities to do alone cost almost unchanged, but their operation due to various factors, businesses are often small loss. But will it participate in buy, often much to the organizers of the commission, but because people overall planning, communication, implementation, layout and other factors effect buy instead of better, not only the amount of profits go up.

    5 save time and money the easy way worry.

    Activities need to do their own separate planning, design, publicity, and organizational mess of things, not only time consuming, cumbersome but also worry, effort, and finally fix also a loss. But to participate in buy will be different, their only point of intersection commission, but to the relief of their own, described as \"their money, others set up the stage, singing his own money.\" Even if poor, according to the author has participated, concluded that the effect is not found there, and then spreads to go back this is not a problem, but there are so many brands of the potential effect of concentration, a buy club is to bring the overall spread of results good.

    Concluded one thing: buy will not be too frequent, too frequent, then in the eyes of consumers, \"not really buy you things!\" Consumers are not fools, you think you can just flicker, can Dang Houshua? From the moment of industry engaged in the growing number of promotional activities can be seen, the people\\ s resistance to \"flicker\" capacity, so the business, the more innovative manufacturers, described as \"one foot in mind,\" forming a circle type promotion.

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Stand on the solar water heater industry watershed

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Stand on the solar water heater industry watershed

[REVIEW] In recent years, rapid development momentum of the solar water heater industry, this year suffered a "freeze period." Abnormal weather, increased competition and other factors, the solar market does not appear this spring before the "supply and demand two hot" phenomenon. Recently, the reporter is also a telephone interview, Anhui, Henan, Zhejiang and other places of more than 10 solar dealers, their sales generally reflect solar energy this year, growth is slowing down, it may not reach the expected goal of beginning.

    In recent years, rapid development momentum of the solar water heater industry, this year suffered a "freeze period." Abnormal weather, increased competition and other factors, the solar market does not appear this spring before the "supply and demand two hot" phenomenon. Recently, the reporter is also a telephone interview, Anhui, Henan, Zhejiang and other places of more than 10 solar dealers, their sales generally reflect solar energy this year, growth is slowing down, it may not reach the expected goal of beginning.

    Comprehensive analysis, the solar water heater industry meet resistance, largely because of overheated development of the industry all these years, the threshold is too low, which led to a large number of enterprises will swarm to switch to solar energy industry, a time making the market turmoil intensified, specification missing.

    Adverse market conditions in this case, the solar water heater into the industry reshuffle, the brand into a clear pattern in the camp, a second-tier brand gap significantly, many small brands accounted for a large proportion of the industry. In addition, the traditional household electrical appliance enterprises to enter can not be ignored, Haier, Changhong, Meiling, Aucma so in recent years has developed a solar energy products, household appliances or with the original channel, or new sales channels, terminal sales were very strong.

    Solar company busy upgrading

    This year, the solar industry is also showing the characteristics of product features is becoming increasingly clear. Vice president of Tongji sun high Xiaoying "China Enterprise News" interview, said the current solar energy technology innovation to improve product is in the stage of research and development focused mainly on control methods, automatic drain pipe, temperature controller, thermostatic valves and other components and machine automation control, more emphasis on user convenience and comfort requirements.

    Taking advantage of industry technical upgrading, "wind", Tongji sun will be opened early this year in order to achieve fully automated production and open up the upstream industry chain based industrial upgrading curtain. January 2010 the first solar energy company, Zhejiang automatic production lines – automatic production line Tongji inaugurates the sun, covering more than 10,000 square meters, greatly improving the stability of product quality. In August, the expansion of low-carbon Tongji Sunshine Industrial Park in Zhejiang, an area of ??121 acres to establish an annual capacity of 500,000 sets of production lines, the first supply tube into the upper reaches of the scope of production, to build the whole industry chain of production to meet the ever changes in competition in the industry needs.

    At the same time, solar energy companies upgrade plan also extends to the internal management. Recently, Tongji sun had internal organizational changes, were set up production, capital, enterprise management centers, and three were responsible for domestic sales and marketing company to undertake foreign trade projects. According to the high Xiaoying, at present, Zhejiang and other provinces to vigorously implement the energy saving plan, effectively promote the construction of solar products in the market expansion, the internal management of enterprises to upgrade is to meet the current market situation conducive to the further development of business.

    "Enterprise development to a certain size, you need to keep pace with the enterprise management mechanism within the pace of development, in turn, this time for the restructuring of corporate management will greatly improve the management, production and sales effectiveness. Currently, Tongji sun weekly employees on the production line will be the concept of corporate culture, the level of the exchange of technical training, effective stabilization of the high-tech workers in the team. "high Xiaoying said.

    Brand focused on the general trend

    Currently, more than 2,000 domestic solar water heater business, while, according to data released by the relevant industry associations, the use of solar thermal in 2009 total output value of nearly $ 60 billion industry. However, in a large number of enterprises, the annual output value of over $ 1 billion but two or three, the output value is also less than 30 billions of dollars, most of the technical content is not high, no after-sale protection products, sales channels, the shortage of small businesses.

    This year, many small businesses will face a severe test, or a large part will be eliminated. First, the lack of R & D support, small businesses can not guarantee product quality, product must meet for the countryside for 10 years service with the lack of measures to ensure more sustainable development and the strength to maintain; Second, although many small businesses win the appliance under Township s successful qualification, but imperfect pre-market sales channel development, there are many small businesses do not have product sales out of an embarrassing predicament; again, with the rural and urban consumers of solar water heaters to further enhance brand awareness, more and more value the product s brand and reputation, in the scale, quality and service at the end of the survival of small businesses being squeezed increasingly difficult to continue to develop.

    "The solar industry is like a tree, given the early growth of many small buds, with the trunk began to grow, the vitality of those shoots will survive." Metaphor so high Xiaoying development of the industry status quo, "is expected to end in Beijing, Shandong, Zhejiang Jiangsu traditional four regions will have two or three of their leading brands, electronics companies will also be three or four strong brands, the polarization of the solar industry tend to brand significantly. "

    At present, solar water heater brands in the formative years, a second-tier companies are increasing investment in the parties, Tongji sun in technology research and development, equipment upgrades, branding, marketing, innovation, strong investment, to large-scale, big brands sprint. "This year is the solar water heater industry, the real watershed, pre-management, marketing, business will be well prepared to win, and more small businesses will be eliminated, forced conversions, the industry will continue to shuffle 3-5 times or years. "high Xiaoying said.

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Texas has produced 24 million square meters of solar energy water heaters

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Texas has produced 24 million square meters of solar energy water heaters

[REVIEW] September 16, from 50 countries and regions, experts and entrepreneurs together, \"China Sun City\" – Shandong Texas, to participate in the Fourth World Conference in Sun City, jointly explore the development and utilization of clean energy path.

    September 16, from 50 countries and regions, experts and entrepreneurs together, \"China Sun City\" – Shandong Texas, to participate in the Fourth World Conference in Sun City, jointly explore the development and utilization of clean energy path.

Today, Texas, development and utilization of solar energy everywhere. City to install solar lights has reached 80 km, city center to promote the utilization of new residential more than 95%, urban 50% or more.

Since 2005, Texas municipal government to promote sustainable economic and social development from a strategic height, the solar energy industry, represented by the establishment of a new pillar industry, and in policy, funding to support, and strive to become bigger and stronger industry. After several years of cultivation, has formed a solar thermal, photovoltaic, photovoltaic-based solar energy industry cluster, and the enterprises reached more than 120, the main business income of more than 200 billion yuan.

At present, solar thermal, the Texas high ground station to the world. Promote the city\\ s total production of 24 million square meters of solar water heaters; only Himin collector area in the promotion reached more than 300 million square meters, equivalent to the sum of the EU, more than double than in North America. The city to promote the use of solar water heaters per year, saving 800,000 tons of standard coal, saving electricity 2 billion kwh, 2 million tons of carbon dioxide emissions, sulfur dioxide emissions of 60,000 tons.

The rapid development of solar energy industry a combined effect, which led to solar, biomass, wind power equipment manufacturing, thermal superconducting materials focused on the rapid development of new energy industry. Currently, more than the size of Texas has more than 150 new energy companies. Dezhou City leaders said, in a bid to 2012, the new energy industry sales revenue 50 billion yuan, profits of 10 billion yuan.

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face of the national shortage of domestic water

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Solar water heaters into the listed company or accelerated phase

[REVIEW] face of the national shortage of domestic water heater market, hundreds of billions of capacity and scale, the face of the solar water heater industry $ 50 billion annual output, multi-capital strength after another, in the end is a fancy solar thermal business prospects for the future development of the market , just borrow the "low carbon", "new energy" hot spots such as the concept of a speculation?

    Face of the national shortage of domestic water heater market, hundreds of billions of capacity and scale, the face of the solar water heater industry $ 50 billion annual output, multi-capital strength after another, in the end is a fancy solar thermal market prospects of the company s future development, but also borrow "low carbon", "new energy" and other hot concept of speculation one?

Solar thermal industry into the new darling of the capital market

Solar water heaters into the market accelerated phase

"No later than the end of this year, the domestic market will be the GEM s first solar water heater industry based solar thermal company after, the sun is backdoor listing Marino, and the main business does not include solar water heater business." Recently, a deputy general manager of Jiangsu Province, said the solar energy business, and want reporters to pay more attention this time to the performance of listed companies, there will be a sharp rise in stock prices.

According to the survey, in the current solar thermal industry in China, plans to list of listed companies, have included the Ming emperor, the sun the rain, brilliant, Sang Le, Qinghua Sun … … a large number of leading companies, the companies have conducted some joint-stock Some aid has entered the market period, and some have introduced strategic investors, as well as the listing is being developed.

Industry, new business opportunities

Many solar water heaters for domestic enterprises, listed originally a very long way off.

Solar industry cold leap that one, at this stage many solar energy companies and major businesses to take the "first collection and then shipped" mode of operation, and even some companies will charge a lot of business "advances", many companies are not short of money cash flow is sufficient. Second, many solar energy business development time is shorter, in the internal organizational structure, management, business models are not yet established long-term and stable system, rush to market but not conducive to business expansion. The most critical is that solar water heaters in China, grew up in a spontaneous "grassroots industry", many entrepreneurs are in just the past few years, "to wash the mud ashore," but also the lack of long-term development for the company s future strategic planning.

However, with the last "home appliances" policy, subsidies for solar water heaters into the system, not only will the solar PV market had been buried in the solar water heater into the vision of policy makers. More importantly, with the solar photovoltaic industry, "upstream components and downstream business applications," two out, solar water heaters in the Chinese market has a complete industrial chain, the short term only China s vast rural market forty-five on enough to support the expansion of solar water heaters.

Ministry of Commerce of home appliances to data information management system, from home appliances to the countryside since the implementation of the policy to Emperor Ming, Sun Yu, Sang Le, Mu-song Seasons, Qinghua Sun, represented by the solar water heater business, its sales volume has consistently ranked in the forefront , far more than million and the United States, the Ariston, AO. Smith and other enterprises. One from within the industry statistics also show: in 2009 China s domestic water heater market, solar water heater sales and market share is two types of electric water heaters and gas water heater products combined. In the rural market, the solar water heater has two conventional water heater does not make a living space, and the future, this trend is expected to further development from rural to urban areas.

Projections from a number of companies within the data: In 2008, China s solar water heater market, sales volume of only 38 billion yuan, while in 2009 this has increased the size of 450 billion yuan this year, this value is also expected to achieve significant growth .

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