Poland and Spain solar water heater market scan

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Poland and Spain market scan

[REVIEW] Poland, Spain, solar water heater market scan.

    Poland

    With energy prices and a number of manufacturers to enter the solar market in Poland in 2007 and 2008 has been rapid development. In 2009, despite economic slowdown in Poland, but did not go into recession, there are still 21% of the solar market growth.

Growth was mainly due to sales of flat plate collector driven, because the collectors are often installed in commercial buildings, and commercial construction market in 2009 have a larger growth. Flat plate collector is more suitable for use in the summer. In Poland, the flat plate collector mainly uses include seasonal provide domestic water (such as recreation centers or sports center), year-round hot water for indoor or outdoor swimming pool to provide water for agricultural purposes and to provide hot water heating and other way to provide a combination of seasonal heating for housing (eg, solid fuel boilers and heat pumps or combined). Copper is the main flat plate collector absorbing material, the use of aluminum less.

Vacuum tube collector in 2009, the growth rate of about 3.5%. Most of this product installed in the civil construction, and the new civil construction market in 2009 increased more slowly. Vacuum tube collectors are welcome in the civilian market, mainly because in the Polish market, the tube is considered to be very efficient products, especially when used in winter; same time, the vacuum tube products can support the entire heating system, and not just to provide hot water. The original vacuum tube products are imported from China, the price is very cheap but very good quality, often a problem. This makes the vacuum tube products to poor people\\ s first impression. However, this negative view of people in the past few years been a big change, because the product quality has been greatly improved, and better energy performance, save consumers a lot of energy costs.

Thus, the current trend is that more consumers will choose vacuum tube collectors, especially in small houses. In large projects, the flat-plate is still the preferred products, because when applying for subsidies, this product more in line with requirements, but also in large projects, the use of flat-plate collector is more efficient.

Solar energy market in Poland, vacuum products are mainly divided into the U-tube and heat pipe, which accounted for most of the heat pipe. The use of U-tube increase in 2008, but have declined in 2009. This is mainly because the main use of the U-tube to switch suppliers Nibe Biawar heat pipe. U-tube is more efficient but the prices are higher. Market products are basically forced circulation systems, heat siphon products in this market are very rare.

2008 and 2009, most of the solar energy products in Poland are installed in new buildings. This is more economical for the user, because from the outset as a ing system can be considered part of one. Therefore, many solar manufacturers to the Housing Institute, designers sell their products.

Replace or upgrade existing heating systems also provide opportunities for the solar market. A solar energy system usually with a combination of existing heating systems, to improve its efficiency and reduce energy costs. Many boiler manufacturers of solar products has been added to the scope of their products.

Non-civil construction market in the past few years have been greatly increased, mainly supported by the subsidy program EkoFundusz. Provide hot water for non-civil construction in the near future there will be a larger development. Hotels, schools and hospitals are the most commonly used large-scale solar systems where. There are many developers have installed solar energy systems in new homes, reducing the cost of household energy bills as a selling point. Although not many developers do, but this way is very optimistic about the prospects.

The future, wholesaler distribution channel is expected to shift from building contractors, because the latter from the office to receive more orders for investors, most of these investors are large public building or project investors. Sub-contractor to install the product to the installer, the installation of local chambers of commerce from wholesalers or dealers nationwide in local stores to buy solar energy products.

Not all consumers are aware of the potential purchase of the solar system will enjoy lower interest rates. Major manufacturers and installers should allow more consumers aware of this, and tell them how to obtain these loans. Public institutions can apply for subsidies for large projects, the manufacturers of these units should be in the process of application for assistance.

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Solar water heater business to be from a strategic slumber

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business to be from a strategic slumber

Solar water heater system from the network marketing short board the monotony and lack of dissemination of information can be clearly reflected. In addition to the Ming emperor, including various public networks, including the media have spread more and more rich content and quantity, including Norit solar water heater, etc., the vast majority of companies are difficult to spread the content seen in other to the system of marketing thinking.

    The development of any product will be an industry there is a certain commonality: growth, differentiation period, a stable period.

    Growth and development of the corresponding stage of the import industry. This stage, the product has not yet been large-scale public acceptance, the user is aware of the core issue, question, therefore, at this stage the user\\ s literacy and technology maturity of product marketing as the core features of the most likely to move users. The second stage, the product has matured, users no longer the maturity of the technology products skeptical. Users of the products can be used not only to pursue, easy to use, but to balance the system performance and psychological experience, at this stage purely technical concept has been difficult to really impress consumers. Solar water heater industry is moving from the first stage to second stage transition, and cling to for the first stage of the marketing ideas, hit the market about the natural waist is inevitable thing.

    The third stage is the market definition phase, this phase has been completed brand stereotypes, the basic pattern of the formation of the major brands, small businesses will be difficult to survive, medium and large enterprises to form a stable brand personality.

    Each stage of the process of transforming the next stage, the market will be the inflection point. This inflection point on the one hand, the aging consumer marketing method is not sensitive, the other is large-scale reshuffle business phenomenon. The vast majority of an industry (except for a few inputs and a high risk threshold of the industry) are two types of enterprises: one is business-oriented enterprises, one is the business enterprise. In the reshuffle, the latter companies are often the first out.

    Solar water heater system from the network marketing short board the monotony and lack of dissemination of information can be clearly reflected. In addition to the Ming emperor, including various public networks, including the media have spread more and more rich content and quantity, including Norit solar water heater, etc., the vast majority of companies are difficult to spread the content seen in other to the system of marketing thinking.

    Of course, these major companies in recent years, the solar water heater is gradually changing its brand is no longer just limited to the dissemination of information on promotions, product information such simple business information, and begin to appear conscious of brand communications. The speed of this transformation process has a certain scale of these enterprises is becoming critical to competition – this time is a manifestation of the \"fast fish eat slow fish\" critical period.

    In the past, solar water heater industry has been a well-fed, grow up the environment – a small workshop, too, can live very comfortable, and the annual turnover of 10 billion yuan is rare. It is this stage of the market led to little difference between the companies, so the ranking of major companies there has been considerable controversy. However, this situation is now changed, and enough to eat a small workshop, the larger struggle between enterprises become increasingly desperate struggle.

    Changes in the market this year, as a notice clearly tell us: the mule is a horse, that you pull out a walk to a!

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Solar water heaters to the countryside home of ten but not the crime

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s to the countryside home of ten, but not the crime

I turn around from Henan rural market came back, the view of experts hold a different view, the collective sales decline in the ten well-known brand of solar energy, and some non-well-known brand sales are still rising, and the increase is substantial. From this contrast so that the author summarizes, \"Diandaqike\" well-known brands exploit the act has led to dealers and consumers, chilling, solar water heater sales also escape a cycle of retribution of the law of cause and effect, anxious, forced sales companies tend to market pressure to bring the sound development of \"ten sins.\"

    Benefit from the new rural construction and home appliances to the countryside policy, the last two years, the solar water heater market is growth spurt to the industry since the beginning optimistic about the market situation, experts agree, however, turnover was way down the first half of the reality of it is unexpected, part of the companies have gone out of business, well-known brand in CCTV\\ s advertising came to an end.

Solar water heaters for well-known phenomenon of brand sales decline, industry observers experts opinions. The \"slow growth\", said demand from the blowout into the consolidation phase, although the total still maintain a certain growth, but growth has slowed significantly; have \"adequate\" said the solar market in rural areas of the cake is stable, but \" cake person \"increased a lot, which naturally sales decline; have\" extreme weather \", said after the Spring Festival this year, more severe extreme weather caused a great impact on the market … …

Most experts in the objective statement to find a cause, it is not surprising, because experts rarely visited rural market field trips. And I turn around from Henan rural market came back, the view of experts hold a different view, the collective sales decline in the ten well-known brand of solar energy, and some non-well-known brand sales are still rising, and the increase is substantial, such as Nantong, Jiangsu Hai fit a certain brand is relying on consumers\\ high-temperature, long life \"brand appeal, excellent product quality and customer satisfaction beyond the attitude of the market in Henan thriving, from the contrast so that the author summarizes,\" Diandaqike \"well-known brands exploit the act has led to dealers and consumers, chilling, solar water heater sales also escape a cycle of retribution of the law of cause and effect, anxious, companies are often forced selling pressure to the market with the sound development of to \"ten sins.\"

One of ten crimes: the demands of pale, deviated from the requirements

Throughout China more than 6,000 , has yet to demand a company\\ s products can really cut into the psychological needs of consumers. In general, the spread of the solar water heater brands selling point can be divided into the following five categories: First, \"selling tube\", consumers blindly, and found a good tube, but not heat, \"the sun still not\" Moreover, the vacuum tube good can not tell their own; the second is \"selling imported technology\", consumers are confused, take a bath such a simple thing, to import technology to do what? The third is to sell \"water speed\", have been inadequate water pressure exists only in very few areas, but self-defeating, to enable consumers to stay away; fourth is \"selling protection thermal insulation\", suggesting that consumers of solar water heater tank is not so warm, and full an intentionally self-deprecating quality absurd way! There are \"selling bathing fun\", go to the bathroom consumers that are looking for fun or sauna, and bath at home is not easy to map to save money and do … …

Ten sin II: high rebates, home to grab investment

Solar water heater manufacturers often complain that dealers making profits, there is no more than 10% of the rebate did not get the dealer\\ s heart, so the manufacturers dealers to compete for resources, is an annual investment will be among peers, manufacturers and distributors ratio between the rebate, \"Running\", the manufacturers can not find the dream of loved to see their return rate is the amount of not more attractive than the competition. Then the amount is huge rebates to the dealer to achieve in order to get the corresponding results after the hand, and the higher the proportion of the rebate is bound to be higher product prices, then, confusedly among dealers in the long end of the year should get their own back profits into inventory, when the inventory warehouse explosion, the factory is to promote the cost included in the rebate, only dealers digested the stock out, then the amount to purchase a certain amount, the factory will also support the promotion costs, the face of such a \"first, the chicken or the existing egg\" no solution proposition, the dealer only , suffer in the pharynx.

Ten of three sins: castles in the air, rapid investment

Marketing of solar water heater manufacturers often go step by step, the lack of integrated media and promotional plan year, the majority of enterprises are expected to recover the money dealers and then put into advertising, which all developers in the market access negotiations with the dealer is not convenient when working unspoken. The dealer has the choice of brand immature side, they considered the best manufacturers of advertising sales policy, that as long as the ad aired, as long as there is certainly well-known products . Manufacturers market the developer is naturally match up to the dealer perform an exciting advertising program, which will in which television channel which broadcast television advertising time, and put fuss, the stars are, please Well, advertising also signed a good contract, on production of commercials the other. More out there, tell the dealer how the competing brand\\ s advertising is done, and how their advertising is better skill, so excited listening to the dealer. When the market three months later, the dealer asked the manufacturers, the market for developers to \"star was a child,\" stall it.

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Transformation of solar water heater to get rid of the low-end innovation dilemma

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Transformation of to get rid of the low-end innovation dilemma

Hey! Streaker who. Only produced to give the interests of consumers satisfied with the product, this is really good product. Only the transformation of innovation, only to get rid of low-rise high-value dilemma, is the only way out.

    Solar water heater market given the cold shoulder, indicating that the industry entered a period of adjustment, to suppress the low-end products, and guide the transformation and upgrading, has been the industry consensus.

    There are a number of unscrupulous companies set off wave after wave of low-quality low-cost in the war, and spread to the countryside into the solar home.

    Poor quality, no after-sale protection, leading to complaints, the industry\\ s reputation damaged, the results cast a roof waste, which is the industry soil do not want people to see.

    More appalling behavior is streaking threw a veil. Not long ago someone threw a \"White Paper\" of the veil, and now some people dressed in \"public,\" the veil, one after another.

    This \"public\" the veil is a well-planned control instruments business, is easy to see one of its goals to attract the eye to show his leadership, the second is price war ignited bare dominate the market, really ulterior motives.

    Solar water temperature control meter is an electronic products. Its raw materials, the main circuit board equipment dollars, solenoid valves, transformers, resistors, capacitors, transistors, transistor, thermal components, wire, silicone, stainless steel, chips, shell and other components. Purchase price of the upper and lower cost several times, such as basic good dozen dollars a chip, not only poor binary, which gives businesses a cheap war a lot of room.

    \"Domestic controller\" GB/T23888-2009 release and on the implementation of national standard, but the technical requirements of the indicator is difficult to detect, has not yet been any form of supervision and sampling, but also for the unscrupulous to create a fake made bad business opportunity.

    Water temperature sensor is no breakthrough technology changes, temperature, furring, interference, lightning, short life has not yet been completely solved, in the homogeneity and gave an excuse to have a low-quality low-cost war.

    Confusion in the market, control instruments are complementary products or end products, the same product to the whole enterprise OEM package, but also in the market to build distribution channels, retail outlets, price confusion, contradictions and tangled, but also for providing low-quality low-cost war battlefield.

    High frequency transducer repair, repair during the year to be replaced 1-3 times, maintenance costs are basically fixed, the discount can be lost through the sale of guerrilla burden, reduce maintenance costs with new tactics.

    This has been a hotbed of streaking. So there are some unscrupulous companies the chance to make a mad rush to come lead the way. Not long ago a group came streaking Baotuan information, leading them to compete with low price by 15% naked, taking over and then Ben, really chilling.

    In transition, the times call for our industry should be dispersed from extensive to intensive concentration, from investment-driven to innovation-driven, from low to high value-added industrial sectors, from the traditional to the modern system runs from from quantity expansion to quality improvement changes . But there are so many of our industry on a number of small business owners, still naked price bolted, shame.

    Hey! Streaker who. Only produced to give the interests of consumers satisfied with the product, this is really good product. Only the transformation of innovation, only to get rid of low-rise high-value dilemma, is the only way out.

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Property installed solar water heater ban

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Property installed ban

    \"Wuhan is now building \\ two types\\ society, but the owners want to install , to prevent the property has been installed.\" Recently, Qiaokou Changfeng Garden District Avenue-day ground reflect dissatisfaction with the owners Mr. Hu.

    Hu said that early last year, he moved Qiaokou Garden District 9-day ground floor, the top 18 after buying a solar water heater, ready to be installed on the roof. Property that may be in accordance with relevant laws and regulations, he can not roof tops. Coordination with the property many times he failed, so far put solar water heater in the living room for a year and you still do not have access.

Reporters recently found to accompany residential property Yujing Li Hu, its introduction, many stay at the property owners have proposed to install solar water heater requirement, the property were not agreed, for two reasons: under the \"Property Law\" and this year January 1 implementation of the \"Wuhan City Property Management Regulations,\" provides: residential common areas, platforms, roof is jointly owned all owners, private individuals can not be accounted for. Some owners to install solar water heaters in the roof, according to relevant provisions of the residential property owners would have to wait two years after its establishment, the organization of the Building Industry Authority by the unit owners signed consent to it the whole floor.

Yujing Li said, long after the installation of solar water heaters produced by the static pressure will lead to roof leakage, seepage and this is not the developer promised five-year housing warranty. In other words, once the roof water seepage, only five years after the use of the owners house maintenance fund repairs, which have all or at least the BAN unit owners to sign an agreement, because the roof top water seepage is generally only affect tenants, other floor tenants agree to the use of funds is difficult to say.

Reporter\\ s inquiry into last year, April 1 implementation of the \"Renewable Energy Law\" Article 17: The State encourages units and individuals to install and use s, buildings have been built, residents can not affect the quality and installed under the premise of safety products meet the technical specifications and standards of the solar system.

It is understood that the days of ground around the Garden District, many real estate owners to install solar water heaters were not restricted.

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Promote the sustainable development of the solar water

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Promote the sustainable development of the solar water heater solar water heater industry healthy development of the industry held in Beijing

    April 1, by the state Department of Consumer Industry and Information Technology Division of the commission, China Household Electrical Appliances Association Pei Xin Hotel in Beijing held a solar water heater industry forum. Ministry of Industry and Information Technology Consumer Goods Division of the leadership, Jiang Feng, China Household Electrical Appliances Association, China Household Electrical Appliances Association Secretary General Xu Dongsheng, professor at Tsinghua University Yin Zhiqiang, China Quality Certification Center engineers South Xi Zhou and Wong Ming, Haier, Norit , sun, rain, seasons Mu-song, Qinghua Sun, Hua Yang, Tongji sun, especially steven, Xing-Hong, Home Depot and other solar energy business representatives participated in the seminar.

Forum site

Jiang Feng, China Household Electrical Appliances Association

Xu Dongsheng, China Household Electrical Appliances Association Secretary-General

Tsinghua University Professor Yin Zhiqiang

Participants on the basic solar water heater industry, discussed the current constraints of the solar water heater industry, the outstanding problems, analysis of the main reasons, from the perfect solar water heater industry standards, and strengthening the implementation of standards efforts, specifications and other after-sale installation services put forward to promote the healthy development of the solar water heater industry, opinions and suggestions.

Participating business representatives that the current solar water heater market, "near the famous" a very serious problem, businesses "fake" high cost of power by virtue only of their own rights is not realistic, you need the government to increase efforts to combat counterfeiting and protect solar water heater corporate trademark, intellectual property rights, safeguard the legitimate rights and interests of enterprises.

Meanwhile, some areas of "local protectionism" is so prevalent solar water heater business headache. Business representatives at the meeting called to break the "local protectionism", to maintain fair and equitable market environment, the solar water heater industry to flourish.

Reporters learned in this forum, the current standard solar thermal industry has increased to 30, but there are still insufficient in the execution of small and medium binding problem is not strong, and the relevant administrative departments too. Business representatives generally indicated that the Government can be integrated with management, to increase the standard of enforcement.

Participating companies for the establishment of quality monitoring system to ensure product quality solar water heater reached a consensus. But companies also reflect the current behavior of the main quality control is only for large enterprises, small businesses and for product quality, installation and service of a low level of lack of management, and hope that this phenomenon can be avoided.

Solar water heater industry has entered a transition period, with the constant introduction of local laws and regulations, and building integrated solar energy has become an inevitable trend. But many developers, consumers still lack understanding of solar water heaters. Business representatives called on the government to do supervisory work, the construction of solar water heaters as standard, in a good architectural design beginning to consider the installation of solar energy issues, which saves the developer the cost, but also the promotion of solar water heaters, enterprises and developers to achieve "win-win . "

At this stage, technological innovation, solar thermal systems and appliances and storage and other advanced manufacturing enterprises still a big gap. The Government should introduce relevant policies to encourage enterprises to increase R & D investment, development pressure type, wall-mounted solar water heater Balcony, R & D, high-temperature solar thermal products, solar light and heat from household to industrial products to promote, expand the company s product line to achieve the upgrading of industrial technology.

In addition, business representatives reflect, solar water heaters are a kind of energy-efficient products, but has yet to enjoy the country s preferential policies. Participating business representatives suggested that the Government can solar water heater products into renewable energy incentives, reduce the corporate tax burden. Especially at the country s 36 million units issued to protect residential housing construction, to appeal to the relevant state departments, the solar water heaters into the security room of the building requirements, on the one hand to promote enterprise development, one can also achieve energy savings.

For delegates to reflect the views of the situation and make recommendations, the Ministry of Industry and Information Technology Consumer Division, said the leaders, industrial upgrading, improving product technology content, product installation to solve problems, improve service, develop high-end products to the international market is the future solar water heater industry of the key points. The next step will further strengthen research, according to industry development, study solar water heater industry to promote healthy and sustainable development policy measures.

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Weapon professional solar water heater buying guide

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Weapon professional buying guide

With the development of solar thermal technology, have become essential to our \"family members\", but about water heater to buy, a lot of people but it is ambiguous, what kind of water heater can be used with comfortable, safe, professionals to help answer your questions.

    Advantages: solar energy, more environmentally friendly, energy saving, safe and economical.

Disadvantages: complex installation and maintenance problems. In addition, hail, high winds, cold weather, water heater vacuum tube solar collector tubes prone to cracking phenomenon. If there is no electric power Accessibility Accessibility is not doing enough or professional, rainy weather or winter may not work properly.

A wide range of solar water heater product categories, according to different classification criteria can be divided into the following categories. By can be divided into categories: vacuum tube and tablet.

Performance can be divided by the tank pressure: pressure and non-pressure type.

According to the structure and installation can be divided into: one and split.

According to operating mode can be divided into: natural circulation and forced circulation type style.

According to installation location can be divided into: rooftop and balcony style.

Key components

Solar water heater has three main components: water tank, stand, collector.

Tank: the tank is the heart of solar water heater parts, mainly by the shell, insulation layer, interior components, galvanized steel casing or spray usually selected steel materials that not only high strength, corrosion resistance is also good. Select more than 40mm insulation layer of polyurethane insulation materials, fine texture and a good polyurethane foam, foam pore size uniformity. Good water tank generally with a thickness of not less than 0.5mmSUS304-2B food grade stainless steel or enamel steel liner is made of durable anti-corrosion, high temperature, can keep the water clean.

Stand: as the bearer of the weight of the entire water heater parts, and its quality directly affects the service life of solar energy, solar stent on the market generally use galvanized steel or aluminum, in general, the main lever bracket fold thickness ≥ 1.5mm , the other not less than the thickness of the force rod 1.0mm. Collector: vacuum tube collectors in the choice of the film color should be chosen small, the vacuum tube should brand identity. Flat-plate collector should choose full copper core design of the selective absorption coating spray collector, flat collector surface should be high-strength low-iron wove glass, in order to ensure good light transmission and strength.

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Prepare solar water heaters into the city

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Prepare into the city

In the future, solar energy to high-end, to seek new breakthroughs in the city has become the industry can not avoid the question.

    For solar water heater industry, is the nexus of the year 2010. Prior to the development of solar water heaters rely mainly on the rigidity of the rural market demand-pull, but after 10 years of development, Jiangsu, Zhejiang, Shandong, Henan, solar water heaters do better in rural areas to promote the sales market has become saturated. In the future, to the end, to seek new breakthroughs in the city has become the industry can not avoid the question.

Technology: innovation-driven product upgrades

From the end of last year, s began to force the leader in high-end, technology innovation-driven product upgrades.

Reporters learned that China\\ s solar water heater industry with hundreds of billions of market potential. However, the traditional solar water heater solar energy industry can not meet the development needs and market demand, complex production process, the metal liner insulation is poor, single function and so allow the development of traditional solar water heater appears to falter. Emperor Ming Huang Ming, chairman of solar water heaters warned that if the solar water heater industry, long-term stay at a low level of competition, the industry is difficult to improve.

Norit New Energy Co., Ltd. Deputy General Manager Liang Wen-Zhe believes that China\\ s solar water heater industry, if you want to embark on rapid development of the channel, it is necessary to achieve from the extensive development to the fine developments. Technically, the industry to high-end developments in the field.

In this context, from the end of last year, domestic solar water heaters began to force the leader in high-end, technology innovation-driven product upgrades.

Earlier this year, four seasons Mu-song of Things technology for the solar water heater, launched the world\\ s first solar water heater things. Emperor Ming, Marino, the sun rain and other enterprises in the overall layout of the high-temperature solar water heaters. Compared with ordinary water heater, the temperature control products for industrial production for the domestic use of solar thermal expansion of new areas. Not long ago, China\\ s first solar thermal power projects built in Beijing, the Ming emperor to become the project\\ s key technology partner. The Marino\\ s high temperature pipe technology and technological achievements in the completion of project identification, the successful sale. Sun Bao health technology is the solar force, launched China\\ s first healthy bacteria with UV solar water heater.

Market: rural \"surrounded by\" City

Affected by the construction planning, consumption habits, product technology and other factors, solar water heater business, \"city\" is doomed to not be smooth.

In people\\ s minds, the main battlefield of solar water heaters in the countryside, the city only a supporting role. However, the actual development of the industry\\ s situation is not necessarily the case.

With the development of building integrated solar energy competitive situation and the formation of the rural market, solar water heater companies will gradually differentiate into two types: one is living in the rural market of small and medium enterprises, and the other is constantly expanding and building integrated solar market , take the route of the big city brands. This is the reporter often heard view.

Huang Ming is the one fans point of view. He said: \"The solar market in the broader urban rather than rural.\" Because, compared with the rural market, the city population receptive to higher-priced products, this way, products, profits will be higher. As early as 2002, solar heaters set up a home to the company and built a number of solar energy and building integrated real estate. Norit is also committed to building integrated solar energy. As awarded by the Ministry of Housing and Urban-Rural Development of the solar industry\\ s first \"national domestic industrial base,\" Norit three years to complete the promotion of 34 million square meters of area.

But by the construction planning, consumption habits, product technology and other factors, solar water heater business, \"city\" is doomed to not be smooth. In this regard, Li Jun, president of Four Seasons Solar Mu song recommendations to strengthen the rural market should be based on the Plough, accelerating the expansion of urban markets, in particular, to help countries to build 10 million units of affordable housing policy opportunities to low-carbon products to build low-carbon buildings.

Trends: looking forward to enforce standards

Mandatory standards for the short term may not be able to play an immediate effect, but in the long run, is bound to promote the industry to a higher level.

It is understood that China\\ s solar water heaters for the production and did not implement \"production license system,\" most of the solar water heaters generally do not use electricity, do not need China Compulsory Certification. Although the state has introduced a solar water heater national standards related to product quality, but all the sale of solar water heaters do not need a separate test, as long as the enterprises in accordance with national standards to produce, own commitment to protect the quality of products can be marketed.

At present, China\\ s solar water heater industry, a total of 23 national standards, but are recommended standards, companies can refer to, but without enforcement, which to some extent, resulting in domestic solar water heater industry, \"mixed bag\", the market access threshold is not high. Statistics show that domestic OEM water heater solar water heater market, accounting for more than 20%, this so-called OEM products for the solar water heater market, the negative impact should not be underestimated.

In view of this, starting in 2010, a group of standards and industry self-regulation policy document intensive.

In 2010, 16 ministries and commissions jointly by the state issued a document of \"domestic s and energy efficiency limits the efficiency rating\" to start. This is a solar water heater industry\\ s first national mandatory performance standards, means that in the future those who enter the solar water heater industry, enterprises should implement this standard.

In addition, solar water heater energy efficiency standards have also been completed at the end of October 2010 all the development work. Recently, the Chinese Renewable Energy Industries Association Professional Committee of Zhu Junsheng said that the standard has been reported to the State Standards Committee, after six months is expected to introduce. The standard will be revised energy efficiency standards for mandatory standards. Solar water heater solar water heater energy efficiency standards will be divided into three levels according to energy efficiency, an energy-efficient, three minimum energy efficiency, companies can not meet three criteria will be eliminated.

Insiders pointed out that the implementation of these mandatory standards will raise the threshold for market access of solar water heaters, regulate the industry. Although the short term may not be able to play an immediate effect, but in the long run, is bound to promote the industry to a higher level.

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Overdraft of the solar water heater industry market chaos

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Overdraft of the industry market chaos

The most extensive use of solar thermal energy for industrial use of space and solar thermal power generation, is able to use energy as long as the place, you can use solar energy.

    Recently, the solar water heater market news constantly described as: First CCTV \"Weekly Quality Report\" for the first time disclosed the region, Haining, Zhejiang solar energy enterprises \"imitation brand\", \"cut corners\" and a series of acts, a reflection of this from the \"grassroots\" of the industry started in the development of many problems that exist. Then, there are media reports, \"solar water heater market into the suffering period, 20 brands a month away.\"

\"In fact, the situation in China, a diversified market context, is the inevitable development of the industry through the process.\" New Energy Co., Ltd. Shandong power Norit Liu, director of marketing power of the solar water heater market situation bluntly: \"In fact, lost 20 per month is still a conservative brand of data, we understand, in the year 2010, China\\ s disappeared nearly a thousand. \"

The market is overdrawn

\"As an early \\ countries do not invest, do not attach importance to the community\\ grass-roots industry, solar industry in China from a group dedicated to the development of new energy industry\" grassroots heroes \", relied on their own exploration.\" Liu told reporters that force This \"grass-roots industry\" rapid development, and renewable energy has become a \"hot\", due to the state\\ s new energy policy support.

According to Liu Li,, issued in 2005 with the \"Renewable Energy Law\" and the rapid development of real estate in 2006 and 2009 China\\ s solar water heater industry ushered in the spring of the historical process, within the water heater market in recent years the growth rate were more than 30%. Especially in 2009, sales of on the market, \"soared three thousand feet\", the industry output value reached 58 billion yuan, an increase of the previous three years combined. Also in that year, completed a solar water heater from the \"grassroots\" to the energy industry \"hot\" turned gorgeous.

Warm spring, the winter hit. \"Water heater market growth in 2010 has been reduced to 15% in 2011, this growth is likely to continue to reduce.\"

Liu Jian force that resulted in solar water heater industry market growth slowdown due to, among weather and local government regulatory policy on the housing market, the new rural construction in the large-scale rural housing demolition, the villagers on whether to purchase water heaters to wait and see attitude is also an important factor. But the most important factor is the \"2009 Solar countryside \\ Destructive Enthusiasm\\ type support and accelerate the solar water heater\\ s rapid spread in the rural market. Appliances to the countryside policies, many enterprises to seize the rural market, major efforts none other sale, as well as many companies and even door to door, which to a considerable extent, the market advances. \"

\"Upstart\" way out

2011, for the solar water heater market, \"shuffle\" is inevitable, in fact, \"the industry \\ shuffle\\ from 2010 began.\"

\"Whether Haining events or market factors such as water heaters to be overdrawn market slowdown, are more small and medium enterprises, especially third-line production test of the vitality of enterprises.\" Liu Li pointed out, the threshold solar water heater industry, technology and capital access conditions are low, the state has no strict market access mechanism, which led to a number of companies to follow suit on, because of weak innovation capability is not strong and independent, some companies chose to counterfeiting, false advertising and other \"shortcut.\" This result is a direct result of \"small and large businesses ?????\", \"a large number of water heater manufacturers to be washed off industry reshuffle.\"

Liu Li, said the policy of home appliances also accelerate the death of small water heater business. \"Home appliances to the countryside before, like Norit, Wong Ming major brands position in the city, and the direction of the main effort is the high-end products, some of the rural market is dominated by small and medium enterprises. With the market downturn in recent years, the city, a large some companies looking to get into the vast rural market, coupled with home appliances to the countryside policies in the push to promote the rural market has become the main market brands, a brand on their own technology, power, network, brand and marketing capabilities system advantage, direct compression of the survival of SMEs. \"

\"In fact, our current use of solar thermal energy at an early stage as a major form of energy use, our water heater to provide hot water only a device to heat hot water from solar energy to provide hot water to the major industrial enterprises provide energy, will nurture a larger market in 2010, developed by Norit solar vacuum tube in the temperature, not only to fill the all-glass vacuum tube solar collector area at 150 ? temperature technology gaps, but also the hot water to achieve a heat change. \"Liu Li said,\" In fact, this is the application of solar energy technology is an important trend, but also an important way to use solar thermal energy.

In addition, solar energy construction projects in recent years have begun to gradually become a new favorite. \"In recent years, for the construction of the rapid rise in solar collectors, solar water heaters in the past, individual speculation in the concept of a function to provide solar energy system solutions to the changes, the solar energy as a real, to study in different the application of state of the environment, but also solar thermal industry, an important trend. \"

\"In fact, the most extensive use of solar thermal energy for industrial use of space and solar thermal power generation, is able to use energy as long as the place, you can use solar energy.\" Liu Li said with a smile.
 

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Domestic solar water heater industry go?

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industry go?

Honor went to domestic products abroad, whether in products, technology, brand and other aspects need considerable upgrade and long-term promotion. To dominate this trend, and only increase R & D, and gradually narrow the gap with the international solar technology, product quality and technical content by the win, or a technology leader in the future will face tremendous pressure at home and abroad enterprises. Accelerated pace in the international situation, the industry is about to face global competition, firms reduce the number of only R & D and sales channels with those who have a chance to win advantage.

    China\\ s development of solar water heater is one of the earliest and large-scale renewable energy industry. Today, China has become the world\\ s production and sales of are the largest countries. According to the Solar Energy Society released the latest data show that the solar water heater production to the national rate of 30% annual growth, annual production of solar water heaters in 2009 exceeded 40 million square meters, accounting for 50% of the world, to maintain capacity of 145 million square meters, accounting for about 70% of the world\\ s total, is the world\\ s largest-scale application of solar water heaters country.

However, the recent CCTV news channel in the \"Weekly Quality Report\" column for the poor quality OEM solar water heater Haining conducted a special report, once again exposed our solar water heater industry in serious problems. This allows us to focus attention once again to the domestic solar water heater industry\\ s future development path Gairuhezou good on this issue.

Problematic domestic market, competition

The development of domestic solar water heater industry, there are many problems, which is particularly noteworthy that the survival of the current situation of solar water heater business is very worrying. Nearly 6,000 in the domestic solar water heater companies, with large-scale production and the real R & D capabilities of business less than 20, the rest are mostly small workshops and some local-name companies. Product testing, but related, quality management, confusion, backward production technology, dumping, cutting corners and so prevalent in these small businesses, resulting in solar water heater market order and chaos, there are many hidden dangers, some companies even facing a crisis of survival.

As we all know, every industry will have their own market segments, while in terms of China\\ s solar water heater market, able to reach consensus on three major markets: the rural market, urban and international markets. In recent years, China\\ s solar water heater in the home appliance industry, this \"fast track\" to achieve rapid growth, but has not been in the international market due status and recognition. Over the years, the development of solar water heater business in rural markets rely mainly on the rigidity of demand pull, but after 10 years of development, the promotion of solar water heaters developed areas of the country\\ s rural solar energy market has become saturated, especially in Jiangsu, Zhejiang, Shandong, Henan province solar energy consumption. In the urban market, because most residents lack of understanding of solar water heaters, installation of the property limit urban management department, the city paid insufficient attention to the construction sector, prices discourage consumers more difficult to solve, and many other reasons, market development difficult.

First half of 2010, solar water heater industry, ushered in the most severe market test, the number of manufacturers dropped from 5,000 last year to more than 2,800 today. Data also show that eighty percent of the solar water heater companies have varying degrees of declining sales, inventories and other issues, the solar water heater industry profits may be declining. From the sustained and healthy development of future industry perspective, solar water heaters must go abroad, to establish an international brand, to promote the Chinese solar energy from solar power to power.

International market is full of challenges, prospects

Currently, energy conservation has become a global consensus, governments around the world have introduced a new energy industry are related to support policies to encourage and support the development of new energy industry, which gave birth to a staggering market share, the huge world of solar energy development as the market. According to related statistics, the global solar thermal market is rapidly growing. In the United States in 2009, total U.S. demand for solar energy grew 36%, while demand for oil grew by only 2%. Solar water heater industry is very optimistic about the prospects for the international market, more and more companies escape local corporate image, towards the international development, increase exports, expansion of overseas operations territory. In order to develop low-carbon economy, energy conservation as the main trend, under, along with China\\ s solar thermal industry\\ s rapid growth and increased competition, the domestic market getting smaller and smaller share of the cake. However, there is a huge international market for solar consumer demand, many manufacturers are targeting this vast market. Meanwhile, the domestic manufacturers of technical R & D investment, the main stay for many years China solar water heater use in low level areas and in core technology is still a wide gap between the international advanced level, and this also means that behind the huge foreign high-level market, Chinese enterprises have not yet been opened.

In 2010 at the solar thermal industry forum, the National Energy Bureau of the experts made it clear that the world\\ s solar thermal industry is now in rapid development, Europe, Africa, South America has a very large market space, Chinese enterprises should look world, to go abroad to build global system. Perhaps on the road to internationalization will be many challenges and obstacles, but from the global solar thermal industry development trends, internationalization is inevitable direction.

International road Gairuhezou?

China\\ s solar thermal companies go international is still a long way to go, and there are more problems and difficulties, mainly in the following four aspects: 1, product quality, many companies in the export of products abroad, after being returned Customer satisfaction is low; 2, technical issues, resulting in low-technology is an important reason for poor product quality, one of China\\ s current production technology, or whether it is solar thermal technology with the international level there is a gap; 3, the price problems, domestic enterprises always want to win at low prices attracted foreign consumers, so that the enterprise in terms of quality and attention to reduce the brand; 4, no brand management issues, most enterprises are OEM OEM manufacturing enterprise , the lack of independent management of the brand, can not form in the international influence.

Therefore, the honor went to domestic products abroad, whether in products, technology, brand and other aspects need considerable upgrade and long-term promotion. To dominate this trend, and only increase R & D, and gradually narrow the gap with the international solar technology, product quality and technical content by the win, or a technology leader in the future will face tremendous pressure at home and abroad enterprises. Accelerated pace in the international situation, the solar water heater industry is about to face global competition, firms reduce the number of only R & D and sales channels with those who have a chance to win advantage.

Recently, the domestic solar industry, there is a new focus on the promotion and trade platform, which is located in Tongxiang, Zhejiang new international energy market, the market as a global trading center purchasing solar products, solar water heaters will be good at home and abroad to come together, greatly strengthened the domestic solar industry exchanges and cooperation, expand foreign sales of domestic business channels.

 

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