Decline in sales volume of Review

[REVIEW] from the current development trend, the solar thermal market to competition will win with quality, technology win win service orientation. In the face of fast-growing market, who can be more innovative strength, who have more initiative in the market.

    Back in January of this year, many solar thermal business is still very optimistic about this year\\ s solar thermal market trends have been bullish, some brands have even proposed a production and sales soared to more than double the target. Before the Spring Festival, solar home appliances announced a new round list of winning companies, and sometimes ride up to 171 successful enterprises in the rural markets, opened the domestic solar thermal market new round of expansion of the big screen. But the good, spring\\ s solar thermal market situation has worsened, and began a significant decline. This phenomenon was very unexpected to us, the solar thermal market last year, still continues to climb, how such a short time to the downturn.

    Market began to nosedive after the Spring Festival, supposedly traditional solar thermal market season has just started, many companies are in the market in 2010 for the greatest piece of cake. However, due to the Spring Festival, the nation appeared more severe extreme weather, the rural market demand started dwindling. Meanwhile, more than 100 successful companies, nearly a thousand non-winning companies are raring root out the rural pie. Under the influence of the internal and external, domestic solar thermal market continues throughout the sluggish, there has been mass slowdown. Apart from a few big brands were flat or increased slightly, but many SMEs have begun to close their doors. It is understood, Jiaxing area of ??solar thermal business situation is even more unusual downturn, into a historical period of the lowest valley. More than 1,200 solar thermal companies, 93% of SMEs have been facing a downturn in the plight of some supply shortage, and some dismal maintain a considerable part in the cut-off or semi-shutdown state. Only a few scale enterprises, solar home appliances business, and some strong supporting business conditions still can.

    In the solar thermal industry, 3 to 6 months is the traditional peak season, but this year the conventional \"gold and three silver four\" is entirely absent. Was some improvement in the local market, although, unfortunately, did not show as many markets as in previous years, the booming situation. After the Spring Festival, the solar market trend although there have been some improvement, but a smaller rise, only to maintain the upward trend has declined less than a month later.

    An industry source has said pessimistically, this year, the market will not increase the number of firms more than five, flat with last year\\ s business will not achieve more than 10 other companies and 10% to 50% rate of decline in different . Nearly 30% of companies have cut half cut-off for several months, mainly in Zhejiang, Jiangsu, Shandong and other solar water heater manufacturing province, Jiaxing, Zhejiang region which lay the largest number of solar companies. Some of the media published data show that eighty percent of the solar thermal business in varying degrees of declining sales, inventories and other issues, many of whom are forced to stop production of the enterprise. This situation has given many companies by surprise.

    \"Has been saying the market began to shuffle, no one thought would be this year. I did not think the market\\ s rise from last year to this year\\ s downturn, only a fraction of the effort.\" Recently, a person in charge of corporate marketing solar energy down out of the depression for several days in the heart of grievances.

Now, the number of solar thermal companies have changed the view of the beginning, the beginning of this year\\ s trend of pessimism. Many industry sources, industry downturn or a foregone conclusion, the opportunity for many companies this year are likely only after the Golden Week.

Enterprises increased overcapacity

    Happens, for many reasons. We should see the development of solar energy heat utilization industry already has 30 years of history, but the market really flourished, but in recent years to do. Since 2005, the domestic solar thermal market has maintained strong growth momentum, driven by the needs of the rural market blowout, a large number of short-term to promote the domestic use of solar thermal company\\ s rapid development. If by 2008 the solar thermal industry is still stuck in consumer education phase, then after 2008 the solar thermal industry entered a popular era. In 2009, the solar thermal market is surging, under the financial crisis contrarian whole line.

    The industry believes that, to some degree, many of the solar thermal business growth, not from their own market and demand for the pull, but by the rigidity of demand-pull market. However, due to low barriers to entry, lack of standards, the solar thermal industry in rapid development, but also created a lot of problems, such as poor product quality, safety is not high, the influx of a large number of enterprises, was mixed, spared from industry, business competition between the disorder and so on. Plus one great hope of solar home appliances, due to various reasons, the implementation of the past year the situation is not satisfactory. Especially since the beginning of sustained cold weather conditions nationwide, sales of over the year there was a substantial decline. These factors together, and if the cold hit, directly to the national solar thermal companies cast a thick shadow.

    As the financial crisis, some companies have to change jobs in the solar thermal industry. Last year alone, there are thousands of businesses nationwide influx of solar thermal industry. It is understood that the solar thermal industry\\ s profit margins from 10% to 50%, compared with electricity, gas water heaters have a large, high returns are a number of manufacturers have involved a major factor. Especially some of Haining textile warp and suddenly poured into the solar thermal industry, the solar thermal Haining local companies from the original 600 to more than 1,000 acute. In order to seize their market share, struggling to drive down prices. Bring low-cost low-quality, looks the same solar water heater, the lowest prices are very different, the lowest of the liner with stainless steel, the cost is only 1.5 yuan a ton, prices of stainless steel with high-quality, cost up to 2.8 yuan a ton. Second lowest quality of those products flooding the market, both to the detriment of consumers, but also affected the development of the industry, increased competition in the solar thermal industry in chaos, but also caused a period of overcapacity.